Digital Marketing Career in Nepal- Scope will surprise you

Before going in-depth regarding a digital marketing career in Nepal, let’s first know more about Digital Marketing. In general terms, digital marketing refers to marketing that uses online-based digital technologies like computers, mobile phones, and other digital media platforms to promote products and services. In today’s world, digital marketing is an enormous system of channels to which marketers should onboard in their business plans.

Digital marketing has brought huge evolution in the field of marketing. Before digital marketing, the company promotes its brands through traditional marketing.

Traditional marketing refers to the marketing strategy where it used the means like print, broadcast, direct mail, phone, billboards, radio, and newspapers.

In the context of Nepal, traditional marketing still plays an important role. As the country is slowly progressing towards digitization, the growth of digital marketing has also been increasing proportionally. Both traditional and digital marketing shares their value, the benefits we get from digital marketing outweigh traditional marketing. Due to its affordability and analytics, business marketers can exactly see where they are generating their revenues.

Digital Marketing Jobs in Nepal

Digital marketing is a booming industry and is one of the most trending industries around the globe. Looking at Nepal’s marketing industry both large international marketing companies and smaller startup businesses have adopted digital marketing. With businesses approaching digital marketing, the number of digital marketing jobs is also increasing proportionally. As per the latest LinkedIn survey, Digital Marketing Specialist is one of the top ten most in-demand jobs in Nepal.

Digital marketing is a very broad sector and the jobs in digital marketing are also broader. As you start your career in digital marketing, understanding the key terms in the industry is very important. In the context of Nepal, there are many digital marketing job roles and each requires its own set of skills. Here are some of the trending digital marketing careers in Nepal.

Also Read: Digital Marketing Scope in Nepal: Seize Opportunities Today!

How good is a career in digital marketing?

Honestly, there is a lot of room in digital marketing. Historically, the scope of digital marketing has only expanded, and the field is showing no signs of slowing down. Digital marketing job opportunities are constantly increasing and more and more people are being hired. But to do that, it needs to be updated from time to time as society changes, technology changes, and digital marketing moves.

Digital marketing is also known as online marketing. Everything is digital now and we have digital marketing techniques to promote our products and brands in the market and connect with potential customers. This is digital marketing.

Therefore, to make a career in digital marketing, you must start with a digital marketing course. Digital marketing courses are marketing techniques where people practice techniques such as search engine optimization, email marketing, and more. To complete a digital marketing course, you will need to be enrolled in an institution dedicated to perfecting digital marketing, allowing you to pursue a career in this field. There are many employment opportunities after a digital marketing course, some of which are:

1. Digital Marketing Manager
2. Social Media Manager
3. SEO Specialist
4. PPC Expert
5. SEO content writer
6. Graphic Designer
7. Brand Manager
8. Online Content Developer
9. Professional Blogger

1. Digital Marketing Manager

Digital Marketing Manager is one of the most in-demand digital marketing career in Nepal. Moreover, the digital marketing manager is the figurehead in marketing with tons of knowledge in digital marketing. Digital Marketing Manager plays an important job role in the company and is easily one of the most paid IT jobs in Nepal. A digital marketing manager works with each team in the company and has it separate team which comprises of digital marketing executive, SEO Expert, PPC Expert, and web developer. Here is a job summary of the Digital Marketing Manager:

• Developing strategy and making marketing plans
• Digitally managing and representing the company brand
• Coordinate with different teams for smooth running of plan
• Identifying the key point indicators and delivering a technique for success
• Get updated with market competitors and implement necessary changes
• Closely check the feedback from customers and strategize accordingly
• Communicate and motivate the team member

Also Read: Top 10 Best Digital Marketing Company in Kathmandu, Nepal

2. Social Media Marketing Manager

When talking about digital marketing jobs, Social Media Marketing Manager is one of the trending jobs. The task of a social media marketing manager is to control the flow of visitors on different social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. As of social media manager, you must be aware of the new changes and lead the adaption of new strategies. Here is the list of tasks you will be doing as Social Media Marketing Manager:

• Staying updated with the latest trends in various social media
• Publish and edit the engaging content
• Sharing innovative ideas and new tips involving social media
• Optimizing and managing all the social media handles
• Monitor all campaigns and improve the brand’s social media platform
• Continuous research on the perfect audience, and groups for the marketing placement

3. SEO Executive/Expert

Looking at the top job portals site in Nepal, SEO Expert/Executive is also a highly demanded job in Nepal. SEO is a vast and evolving skill that is highly appreciated in big organizations. As an SEO Expert, you should be familiar with different techniques and implement them subsequently to drive traffic to the company website. The job is more related to the technical part of the website. Here is the task you need to perform as an SEO Expert:

• Perform a detailed SEO audit of the website
• Stay up to date with the latest Google Algorithm changes
• Follow the Google Algorithm and implement the change accordingly on the website
• Monitor the website rank in Google on a regular basis
• Closely work with content writers and social media managers
• Perform keyword research to include in the website
• Monitor data from Google Analytics and Google Search Console
• Check for broken links, plagiarism, and error on the website and manage them accordingly

4. PPC Expert

Search Engine Marketing is also known as Pay Per Click is one of the marketing strategies to promote a website, brand, or product on a search engine. PPC is the paid method that is charged on the basis of clicks. PPC Expert is one of the in-demand digital marketing jobs in Nepal. Here is a job summary of PPC Expert

• Perform keyword research and check the CPC of each keyword
• Properly bid on selected keywords
• Run ad campaigns on the different social media platforms
• Create a detailed report for each campaign
• Communicate and coordinate with the social media marketing manager

5. Content Writer

Content writing is one of the digital marketing jobs you can apply for in the context of Nepal. Content writers are those individuals who are in charge of creating engaging content. As a content writer, you should have strong research skills and the ability to edit to make the best out of it. Here is the job summary for a content writer:

• Create engaging content to attract more audiences through content
• Write an impressive heading and taglines for the content
• Use a different tool for copywriting
• Create a grammatical error free content
• Ability to pitch ideas and storylines
• Should have an idea to write legal documents like case studies, reports, policies, and proposals

Also Read: How to Write Perfect Content? | Tips Must Consider

6. Graphic Designer

As the world is shifting towards digital platforms, the demand for graphic designers is very high. In fact, there are not enough graphic designers in the Nepal market. A graphic designer provides the visual impact and the core of the marketing campaigns. As of graphic designer, you should be familiar with different software tools, and freehand drawing as well. Here is the list of tasks you need to perform as a graphic designer:

• Make a creative design matching the content
• Knowledge of different levels of software and designing tools
• Quickly catch concepts and convert them into raw design
• Creative thinking and innovative new design concepts
• Make a high-level decision regarding the representation of the design
• Able to make a change in design from the feedback received from the client
• Coordinate with a content writer and take suggestions from creators

7. Brand Manager

A Brand Manager is responsible for overseeing all aspects of a brand’s marketing strategy, development, and execution. Their primary role is to ensure that the brand’s identity, messaging, and positioning are effectively communicated to the target audience. In Nepal, the job description of a Brand Manager typically includes:

• Formulating comprehensive brand strategies aligned with the company’s overall objectives and market dynamics.
• Conducting market research to identify consumer trends, preferences, and competitors’ activities. Analyzing data to derive insights and inform strategic decisions.
• Defining the brand’s positioning in the market and crafting compelling messaging that resonates with the target audience.
• Collaborating with product development teams to ensure that new products align with the brand’s positioning and meet consumer needs.
• Planning and executing integrated marketing campaigns across various channels, including digital, print, and social media, to enhance brand visibility and drive engagement.
• Managing all aspects of brand communication, including advertising, public relations, and promotional activities, to maintain brand consistency and enhance brand equity.
• Developing and managing budgets for brand-related activities, ensuring optimal allocation of resources to achieve desired outcomes.
• Monitoring key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives. Providing regular reports and insights to stakeholders to inform decision-making.
• Acting as the custodian of the brand, ensuring that all brand-related activities adhere to brand guidelines and standards.

8. Online Content Developer

An Online Content Developer is an individual responsible for creating and optimizing content for various online platforms. Their primary role involves researching, writing, editing, and publishing content that engages and informs the target audience while adhering to brand guidelines and SEO best practices. In addition to writing blog posts, articles, and website copy.

• Online Content Developers may also create multimedia content such as videos, infographics, and podcasts.
• They often collaborate with other members of the digital marketing team, including SEO specialists, social media managers, and graphic designers.
• Online Content Developers play a crucial role in building brand awareness, driving website traffic, and generating leads through compelling and relevant content creation.

9. Professional Blogger

A Professional Blogger is an individual who creates and manages a blog as their primary occupation or source of income. These bloggers are skilled in producing high-quality written content on specific topics or niches that resonate with their target audience.

• Their responsibilities include researching relevant topics, writing engaging and informative blog posts, optimizing content for search engines (SEO), promoting posts on social media platforms, and interacting with readers through comments and feedback.
• They often collaborate with brands for sponsored content, affiliate marketing, or product reviews, generating revenue through advertising, partnerships, and affiliate commissions.
• They may also offer additional services such as consulting, coaching, or digital products related to their niche expertise.
• Overall, Professional Bloggers leverage their writing skills, industry knowledge, and marketing savvy to create compelling content and build a loyal readership base.

FAQs

Is digital marketing a good career in Nepal?

Overall, into this new decade, digital marketing may be among Nepal’s most promising and lucrative IT careers.

How to make a career in Digital Marketing?

1. Get to know the basics of digital marketing
2. Start your own website
3. Become an SEO Expert
4. Get a Google Ads Certification
5. Master Facebook Ads Advertising
6. Become an expert in Google Analytics
7. Get a digital marketing job as a freelancer
8. Get a real internship
9. Stay informed of new updates and keep learning
10. Learn how to use Digital Marketing Tools

Scope Of Digital Marketing In Nepal

Digital Marketing is an umbrella term for all forms of marketing that use electronic devices, such as computers, smartphones, tablets, and other internet-connected devices. Scope of Digital Marketing in Nepal will surprise you. It includes online advertising, email marketing, social media marketing, display advertising, search engine marketing, content marketing, influencer marketing, video marketing, web analytics, eCommerce marketing, etc.

• Online Advertising

Online advertising is one of the most effective ways to reach customers through the Internet. It involves using websites, mobile apps, emails, text messages, and social media platforms to promote products and services.

• Email Marketing

Email marketing has been proven to be an effective form of communication with consumers. According to the Direct Marketing Association (DMA), email marketing generates more than $22 billion annually in retail sales. This number is expected to double by 2022.

• Social Media Marketing

Social media marketing is one of the most powerful ways to market your business. However, there are some things you need to consider before jumping into social media marketing.

• Display Advertising

There are two main types of digital marketing – search engine marketing (SEM) and display advertising. SEM refers to the process of using paid ads to appear on search engines such as Google and Bing. This type of marketing is often used by businesses that want to attract more customers through organic search results. On the other hand, display advertising involves placing advertisements on websites and mobile apps. These ads are usually displayed alongside relevant content.

• Search Engine Marketing

Both these forms of digital marketing offer benefits to marketers. However, there are some differences between them. While both SEM and display advertising requires an initial investment, SEM offers better ROI than display advertising.

Also Read: How to Learn Digital Marketing Online FREE – Get Certified

Start Your Digital Marketing Career at Feat International

Above mentioned job roles are trending digital marketing jobs in Nepal. Digital marketing is a booming industry and if you are thinking to pursue your career in digital marketing, we believe it is the right time. Feat International is a leading digital marketing agency in Nepal and it offers a wide range of digital marketing jobs. So, if you are looking for a digital marketing job in Nepal, you can check the career page and find out the available job vacancies. Join the highly experienced professional and develop your knowledge and skill in digital marketing.

As a Final Word

The field of digital marketing is quickly emerging as one that offers many new options and rapid career progression. Start upskilling yourself now if you want to grow with the trendiest industry in the next ten years.

We sincerely hope that this has given you more clarity regarding your future job in digital marketing. Please share your thoughts in the comments section below.

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About Author

Ruby is an IT Engineer | Blogger | Digital marketer who offers Copywriting, ghostwriting, and blogging services to provide digital marketing content that gains social media attention and increases search engine visibility.

Ruby Saud View all post from the Author