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Before going in-depth regarding a digital marketing career in Nepal, let’s first know more about Digital Marketing. In general terms, digital marketing refers to marketing that uses online-based digital technologies like computers, mobile phones, and other digital media platforms to promote products and services. In today’s world, digital marketing is an enormous system of channels to which marketers should onboard in their business plans.
Digital marketing has brought huge evolution in the field of marketing. Before digital marketing, the company promotes its brands through traditional marketing.
Traditional marketing refers to the marketing strategy where it used the means like print, broadcast, direct mail, phone, billboards, radio, and newspapers.
In the context of Nepal, traditional marketing still plays an important role. As the country is slowly progressing towards digitization, the growth of digital marketing has also been increasing proportionally. Both traditional and digital marketing shares their value, the benefits we get from digital marketing outweigh traditional marketing. Due to its affordability and analytics, business marketers can exactly see where they are generating their revenues.
Digital marketing is a booming industry and is one of the most trending industries around the globe. Looking at Nepal’s marketing industry both large international marketing companies and smaller startup businesses have adopted digital marketing. With businesses approaching digital marketing, the number of digital marketing jobs is also increasing proportionally. As per the latest LinkedIn survey, Digital Marketing Specialist is one of the top ten most in-demand jobs in Nepal.
Digital marketing is a very broad sector and the jobs in digital marketing are also broader. As you start your career in digital marketing, understanding the key terms in the industry is very important. In the context of Nepal, there are many digital marketing job roles and each requires its own set of skills. Here are some of the trending digital marketing careers in Nepal.
When talking about digital marketing jobs, Social Media Marketing Manager is one of the trending jobs. The task of a social media marketing manager is to control the flow of visitors on different social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. As of social media manager, you must be aware of the new changes and lead the adaption of new strategies. Here is the list of tasks you will be doing as Social Media Marketing Manager:
Also Read: Social Media Marketing (SMM)-Ultimate Guide to success in Business 2022
Honestly, there is a lot of room in digital marketing. Historically, the scope of digital marketing has only expanded, and the field is showing no signs of slowing down. Digital marketing job opportunities are constantly increasing and more and more people are being hired. But to do that, it needs to be updated from time to time as society changes, technology changes, and digital marketing moves.
Digital marketing is also known as online marketing. Everything is digital now and we have digital marketing techniques to promote our products and brands in the market and connect with potential customers. This is digital marketing.
Therefore, to make a career in digital marketing, you must start with a digital marketing course. Digital marketing courses are marketing techniques where people practice techniques such as search engine optimization, email marketing, and more. To complete a digital marketing course, you will need to be enrolled in an institution dedicated to perfecting digital marketing, allowing you to pursue a career in this field. There are many employment opportunities after a digital marketing course, some of which are:
Digital Marketing Manager is one of the most in-demand digital marketing career in Nepal. Moreover, the digital marketing manager is the figurehead in marketing with tons of knowledge in digital marketing. Digital Marketing Manager plays an important job role in the company and is easily one of the most paid IT jobs in Nepal. A digital marketing manager works with each team in the company and has it separate team which comprises of digital marketing executive, SEO Expert, PPC Expert, and web developer. Here is a job summary of the Digital Marketing Manager:
Also Read: Top 10 Best Digital Marketing Company in Kathmandu, Nepal
Looking at the top job portals site in Nepal, SEO Expert/Executive is also a highly demanded job in Nepal. SEO is a vast and evolving skill that is highly appreciated in big organizations. As an SEO Expert, you should be familiar with different techniques and implement them subsequently to drive traffic to the company website. The job is more related to the technical part of the website. Here is the task you need to perform as an SEO Expert:
Search Engine Marketing is also known as Pay Per Click is one of the marketing strategies to promote a website, brand, or product on a search engine. PPC is the paid method that is charged on the basis of clicks. PPC Expert is one of the in-demand digital marketing jobs in Nepal. Here is a job summary of PPC Expert
Content writing is one of the digital marketing jobs you can apply for in the context of Nepal. Content writers are those individuals who are in charge of creating engaging content. As a content writer, you should have strong research skills and the ability to edit to make the best out of it. Here is the job summary for a content writer:
Also Read: How to Write Perfect Content? | Tips Must Consider
Website design and development is an incredible career option. While most web developers choose to work in a software development company, it is also a central point for digital marketing. Web developers should be up to date with the latest technologies and implement them on the website for a better user experience. Here is the job summary for a web developer:
As the world is shifting towards digital platforms, the demand for graphic designers is very high. In fact, there are not enough graphic designers in the Nepal market. A graphic designer provides the visual impact and the core of the marketing campaigns. As of graphic designer, you should be familiar with different software tools, and freehand drawing as well. Here is the list of tasks you need to perform as a graphic designer:
Most Asked Question
Overall, into this new decade, digital marketing may be among Nepal’s most promising and lucrative IT careers.
Digital Marketing is an umbrella term for all forms of marketing that use electronic devices, such as computers, smartphones, tablets, and other internet-connected devices. Scope of Digital Marketing in Nepal will surprise you. It includes online advertising, email marketing, social media marketing, display advertising, search engine marketing, content marketing, influencer marketing, video marketing, web analytics, eCommerce marketing, etc.
Online advertising is one of the most effective ways to reach customers through the Internet. It involves using websites, mobile apps, emails, text messages, and social media platforms to promote products and services.
Email marketing has been proven to be an effective form of communication with consumers. According to the Direct Marketing Association (DMA), email marketing generates more than $22 billion annually in retail sales. This number is expected to double by 2022.
Social Media Marketing
Social media marketing is one of the most powerful ways to market your business. However, there are some things you need to consider before jumping into social media marketing.
There are two main types of digital marketing – search engine marketing (SEM) and display advertising. SEM refers to the process of using paid ads to appear on search engines such as Google and Bing. This type of marketing is often used by businesses that want to attract more customers through organic search results. On the other hand, display advertising involves placing advertisements on websites and mobile apps. These ads are usually displayed alongside relevant content.
Search Engine Marketing
Both these forms of digital marketing offer benefits to marketers. However, there are some differences between them. While both SEM and display advertising requires an initial investment, SEM offers better ROI than display advertising.
Also Read: How to Learn Digital Marketing Online FREE – Get Certified
Above mentioned job roles are trending digital marketing jobs in Nepal. Digital marketing is a booming industry and if you are thinking to pursue your career in digital marketing, we believe it is the right time. Feat International is a leading digital marketing agency in Nepal and it offers a wide range of digital marketing jobs. So, if you are looking for a digital marketing job in Nepal, you can check the career page and find out the available job vacancies. Join the highly experienced professional and develop your knowledge and skill in digital marketing.
As a Final Word
The field of digital marketing is quickly emerging as one that offers many new options and rapid career progression. Start upskilling yourself now if you want to grow with the trendiest industry in the next ten years.
We sincerely hope that this has given you more clarity regarding your future job in digital marketing. Please share your thoughts in the comments section below.