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Digital Marketing is essential for any business in today’s online world. Digital Marketing Strategies 2022 is one of the best methods to grow your business from zero to hero.
As you see, competition is in every field more than ever in the advancing digital world. Businesses of each size and shape are competing with one another to have their voice heard. Marketing in other words means spending money or dollars. However, today, marketing is complicated and there are many competitors.
Millions of people starting a blog, and many social media platforms, and to make your head spin there are enough acronyms like PPC, SEO, CTA, etc.
Now, you may think to yourself- What is the chance of yourself standing out? Well, this comes down to knowing exactly what’s your business goals, who are your target audiences, and what are the most effective ways to get the attention of your audience.
If you’re a beginner in Digital Marketing, then this article will cover why you need it, how to get started, how to share resources, and track your efforts, so you’ll have an understanding of digital marketing.
“Digital Marketing is most essential for any business in today’s online world. It is one of the best methods to grow your business from scratch.”
Which Digital Marketing strategies are best and relevant to today’s consumer?
Also read: Top SEO Trends for keyword research: Google trends (2022)
We are in the digital era. There is no denying that everything is done digitally as long as you are not in a rural area. This includes virtually everything from education, employment, and health diagnosis to business.
In this era where everything is going digital, it is natural for marketing to go digital. Half of the world is hooked on some form of the digital medium, be it smartphones or computers. On top of this, the internet is no longer a privilege for the rich anymore. You can easily use it as long as you have a half-decent smartphone and a stable cell service.
Because of all these reasons, it just makes sense to use digital marketing to promote your business. But, what even is digital marketing?
Without online marketing, your business couldn’t achieve its goals because you know what you want to accomplish, but you are unknown how.
Digital marketing is simply promoting your business on a digital platform. Therefore, technically this term includes TV adverts as well. However, whenever we think about digital marketing, we, the general people, refer it to as “marketing on the internet”.
Regardless of which definition you choose, the core concept remains the same, i.e. marketing in a digital platform. Here we will be focusing on the digital marketing done on the internet.
Even if we focus simply on just the digital marketing done on them, we will still have a lot to cover if we are to go into details. This is because there are different types of digital marketing. So rather than going into each aspect deeply, we will be taking the gist of the overall concept of digital marketing here.
Digital Marketing is the act of any online marketing efforts conducted through digital channels such as social media, search engines, email, mobile apps, SEO, and other channels to reach out to consumers.
Digital Marketing, also known as online marketing promotes your businesses/ brands to connect with potential consumers utilizing the internet and online-based digital technologies. It can be done in an offline way too. Both online and offline marketing is important for a well-being digital marketing strategy.
Let’s start with the types of digital marketing.
The Internet is a weird place filled with all sorts of media ranging from simple texts to complex animations. This is why you can use virtually any of these mediums to conduct digital marketing. However, despite the availability of all sorts of mediums, there are only a few types of digital marketing. This is because the question is not about “What are the mediums we can use” but rather “what mediums are effective?”.
Let’s take a brief look at some of these mediums now.
Digital marketing helps you reach a larger audience at a relatively lower cost. Besides this, a significant hidden benefit of digital marketing is that you will receive live analytics of your marketing data.
Here are a few reasons why digital marketing is important.,
Have you heard about billboard advertising? Well, it is not a typical inbound marketing methodology but we still see some places using it. This is using it as a hoarding board or large-scale advertising to build brand awareness and attract customers.
As a young kid, I used to see a lot of hoarding boards which is popped up on the side of the road. And, I alternated between: “Wow, what a great model cellphone?”, or “yum, KFC chicken” whenever I saw that billboard. I remember big brands like coco-cola, Honda, and Ruslan used billboard advertising back then.
Still, a ton of businesses spend hundreds of millions of dollars on billboard advertising. But it is unfortunately mostly dead in most of the country. If not, it will surely die someday because the future of driving will look like this:
Driverless cars are already existing but still drivers need to pay attention. As technology advances, a passenger will not have to spend their time looking at the road.
In today’s world, digital marketing is important because people’s attention is on Google, Facebook, and YouTube. They generate more revenue than any traditional advertising and control more eyeballs.
People are spending more time using electronic devices continuing to rise, and traditional advertising is continuing to decline. Digital marketing helps to reach a larger audience and target the prospects most likely to buy your service and product.
Strategies for Marketing your Business for 2022
Businesses around the world have suffered significantly due to the COVID-19 pandemic, and that affected every aspect of our lives virtually. How much we hate to say it, the effects of this pandemic are going to be apparent for many years to come. For advertisers and marketers, it is a time to improve marketing strategies to ensure that you’re well prepared to take your marketing efforts to next level.
Digital Marketing Strategy is the plan that figures out how to achieve your business marketing goals through online channels like social media, Google, etc. Without online marketing, your business couldn’t achieve its goals because you know what you want to accomplish, but you are unknown how.
All that talk about types of digital marketing might make you think that digital marketing is hard and requires technical knowledge. This is not true since the important criteria of a good digital marketer are the capacity to strategize and plan the marketing campaign rather than the technical knowledge.
One can easily gain technical knowledge in a few days or weeks, but learning to strategize and plan takes experience, knowledge, and skills.
So how to do Digital Marketing if you are a beginner?
Here are the following simple steps how.
1. Define your brand
Figure out your brand guidelines and use them to define your brand and think about how it will come through in your online campaigns.
This is the most important step of Digital Marketing since you will be stating the intent behind your digital marketing campaign. The rest of the process will depend on your decision here. The key question in this phase is, “Why do you want to conduct a digital marketing campaign?”
Is it to gain more visitors? Sell more products or increase your brand name?
2. Create your Buyer personas
This allows you to get to know more and better about your customers. Think about customer demographics, motivations that drive people to choose your services, and products.
3. Keyword Research and Engaging content
It is unnecessary to have keywords in the content for it to be engaging, but if you want your viewers/ readers to remember what your content is all about, you should use them wisely.
Similarly, Keyword research is not an important aspect of Digital Marketing, but if you research the keywords related to your product/ service well, you can implement them in your marketing campaign to let the web bots and audience know what your digital marketing campaign is all about. At the same time, keyword research will also help you know about the current audience demand.
It is necessary to have well-researched content and well-researched keywords in order to have an effective digital marketing campaign.
4. Know your Target Audience
After creating a goal, you need to choose the best digital marketing strategy to reach your targeted audience. Focus on those techniques which offer you better value to your business and brands.
5. Setting your budget
Money is a crucial part of a digital marketing campaign. Sure, you can create a decent digital marketing campaign without investing, but for that, you will need to be a master of content, strategy, SEO, graphics, and other additional skills.
You will first need to pay for these tasks. After that, you will also need to pay for the different marketing channels. You should know that although SEO, Content Marketing, and Social Media Marketing may be theoretically free, they still function better when you pay money to get additional features out of them. Not to mention that one of the best marketing methods, i.e. AdWord campaign, will cost money.
So know your budget and plan accordingly. If you have a low budget, investing decently in SEO and Adword campaigns while supporting SMM through SEO might be a good option.
Research digital marketing pricing to find a realistic budget for your business. Most businesses spend from $2,500 to $12,000 per month on marketing.
6. Brainstorm your strategy
After stating your goal, you should know your intended audience. This means knowing things such as:
And so on. This is a must-do since your target audience is the people who will later turn into your customer. If you fail to identify your customer well, then you can easily invite a big disaster to yourself.
Identify your target customer based on your product and your goals.
7. Set up your Campaign Ads
Set up a campaign ad by following your plans and launching across channels. Those channels must-have features of appropriate tracking information.
This is the final step of running digital marketing as a beginner. By this step, you should have a few engaging contents based on on-demand keywords, good knowledge about the marketing channels you can afford, and your end goal and audience.
After gathering all this information and content, all you need to do is pick the channel and wait to start the campaign. Depending on your budget for each marketing campaign, your channels may vary.
Let’s say, Google Analytics tracking code for a website.
8. Leverage Automation Tools
More businesses are integrating automation in their marketing efforts to increase growth. By 2021, it is expected that 6.4 billion industries will use automation. Due to the ability to perform repetitive tasks and more complex activities, you need to identify that automation tool for your business for time management.
9. Track and visualize your Result
Track the performance and result of your strategies by using a tool like Google Analytics, Google Ads, Google Search Console, etc.
Although your work will be done after running the campaign, you should always analyze the data. This will help you know what works and what doesn’t for the specific type of campaign.
To help you out, here are some breakdown marketing strategies to be considered:
Although Social Media Marketing (SMM) may sound similar to SEO, they are two related but completely different concepts. SMM simply uses various means to promote your business and brand on social media like Facebook and Instagram. To do those, you may need to appease the search engine bots of the said social media, similar to how you perform SEO.
Social Media Marketing (SMM) focuses on increasing conversions, advertising & building brand awareness. Most of the business’s strategy is summed up in one sentence, “Keeping updates the boring post and promotions to your followers across every social media channel.” If so, then you should stop now. Then, what should you be doing?
Focus on a single social network channel. It takes time and effort for building a following, so it’s better to focus on just one social media channel, at least initially. For that, you should choose which one is a suitable and better place for you.
You must find that network where your target audience hangs out. For instance, some hang out on Facebook or Instagram, and some on Twitter or TikTok. If you are a food and travel blogger then Pinterest would be a good option for you. For entertainment or learning purposes, people tend to go on YouTube. Facebook and Instagram are different, people don’t go there to see 30 minutes tutorials that pop up in the newsfeed. They used it for interesting, funny content and hanging out with friends. Twitter, on the other, is about communicating efficiently and not overwhelming people. Quora is also one of the good options if you’re a blogger.
Some reasons for using Social Media Marketing are:
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Search Engine Optimization (SEO)
SEO aims for improving your website to the top ranks in the search engine results. The more keywords and phrases related to your business rank, the higher your rank on the search engine results. Many people will become familiar with and see your website and business then after.
If you have been involved in a website or content, you must have heard this term. SEO, in simple, is the process that experts use to optimize their website and content to make them visible on search engines whenever a search is done. This is done by optimizing the website to make it friendly to SEO Bots and visitors.
SEO helps to redirect more traffic to your website from the audiences you target.
Why use SEO?
That’s why SEO is a very effective strategy, with this you can attract more potential clients and earn more revenue, of course.
Also read: Top 10 Free SEO Tools
Search Engine Marketing (SEM)
We talked about SEO a while ago, and it was a free form of digital marketing. Search Engine Marketing is simply the paid version of SEO. You work hard to get your results on the front page of search engines in SEO. Here you pay the search engines to display your results on the front pages for a particular duration to attract viewers. Although you will get a ton of exposure, you might not get lasting viewers or organic ones. Still, SEM does provide an instant boost to your business and brand.
Pay-per-click (PPC) Advertising
Pay-per-click (PPC) advertising is paid advertising based on an auction-based system. The main objective is to reach searchers, who are ready to buy your service or product.
While the previous types of digital marketing could be done for free, you must pay here. In PPC, you create an ad, select the target area and audience, and run the campaign. You will need to pay each time a visitor clicks your advertisement. If no one clicks your advertising, you won’t have to pay a single cent.
Here, you need to bid on keywords that you want your ads to show up while the user searches your targeted keywords. If a user clicks on your ads, you need to pay for those clicks.
Email marketing is relatively simple. All these needs are the email of the recipient that you can get your hands on through various means like online forms. Once you get the email, you send promotional emails to the recipient to complete this type of digital marketing.
Email Marketing is used to stay on the top of mind for potential customers and provide them with beneficial information. In email marketing, there are tons of benefits that more than 80% of companies already use it. It creates more than 50% sales than any other lead generation method.
Each time you publish posts or articles on your website, you should send out a newsletter. It will take time, but it sends many visitors to your website. If you haven’t used email marketing and you’re a blogger, then what’re you waiting for?
But, how? The very step is to generate traffic for your website. There are various ways for that, and SEO in blogging is the best option to create a lot of traffic.
The second step- is to convince those visitors to sign up for your newsletter. To do that, use Lead Magnets or Content upgrades.
Video Marketing focuses on your company’s increasing reach, improving brand awareness, and conversion rates, growing revenue, and expanding its operations. You can accomplish these goals by creating a valuable video for users. More than 80% of conversions improve through video marketing.
YouTube is the world’s 3rd biggest search engine where people are searching for a solution to their problems.
Content Marketing simply means using engaging content to engage users. The content can be anything from text, a combination of text and images, video, audio, audio-video, animation, or a combination of any of these media. The point of this type of digital marketing is to grab and retain the visitors’ attention and use that opportunity to promote the business.
Content marketing focuses on engaging, reaching, and connecting with your consumers through content or blog posts. It is the full-funnel tactic which means it should deliver valuable content at every stage of the customer value journey. You need to create content that satisfies customer needs at each of 3 conversion funnel stages: Awareness, Evaluation, & Conversion.
For example, if you are running a business that sells makeup products, you could write an article related to makeup. Like, “how to get rid of pimples?”, “Which sunscreen is best and affordable for oily skin?”, etc.
With these individual content/ blog posts, you should target specific keywords.
Voice Search Optimization
It is the latest marketing strategy for marketing to adopt. Your company can optimize new and existing website content for voice search with the help of Voice Search Optimization. Why? There are many voices assistant you have already heard like Siri to Amazon Echo which use featured snippets to respond to voice searches. For example, if a customer asks, “where are family restaurants to hang out near me?”, then Siri or Amazon Echo would respond to your question with various family restaurants near you on the search engine. Around 50% of adults use voice searches on daily basis. This is also going to be a promotional option for your companies.
Sponsored and Affiliate Marketing
Although both sponsored and affiliate marketing are two different types of digital marketing, both run based on you providing some form of benefit to the marketer.
In affiliate marketing, you select a marketeer to sell your product/ service on your behalf for some profit. On the other hand, you pay a famous influencer or a program to promote your product in sponsored marketing.
A third party will do the marketing in both these types of marketing. The only difference is how they do it.
There are Digital marketing examples to get inspired and learn from:
Sephora and the omnichannel path
Sephora is one of the biggest players in today’s makeup market. How do they manage to have a huge online presence worldwide?
And the reason is- Sephora’s focus is on being wherever the audience is. Here, social media play a big role, and the products also have a great visual appeal. Good content gives very good results, called shoppable experiences.
Also, Sephora uses an omnichannel way, as they sell on Instagram, and they have a great User Experience on their website. They even explore geolocated ads for their shops.
American Express and the building of authority
When any brand is recognized as an authority, then people will go after it for trustworthy and reliable information on a decided topic. Creating good content aiming at a specific target is the best strategy if you want to build authority.
American Express (AMEX) wanted to build when they started a big campaign with a site, called Open Forum, now Trends and Insights. The idea behind that is to provide relevant information and help the public with matters related to their corporate solution like tips for marketing, financial news, trends for businesses, sales, productivity, and cash flow. As they planned, the results were also successful. Their consistency in the flow of articles and posts becomes a reference for any entrepreneurs who start their businesses and grow them bigger.
The real secret of AMEX is borrowing authority from those who already have it. The company chooses to go after leaders and well-known names of the industry to contribute with their insight and lesson.
As the world is going digital, everything is adapting to this change. Marketing is no exception to this rule. By using different channels and exploiting different techniques, this method of marketing has made the business bigger than ever and expanded the reach of every business, be it big or small.
Digital Marketing has become such a crucial aspect of the commercial world that a single failed campaign can mean from profit to loss for some businesses. So if you are about to start Digital marketing, it would be wise to research thoroughly and take advice from experts in this field.
Apart from this, Digital marketing has become an integral part of our lives. It’s how we shop, communicate, and even learn. But there are still plenty of things that need to change in order for us to fully reap the benefits of these technologies. Here are 5 major trends that will shape digital marketing in the next few years.
Artificial intelligence (AI) is becoming increasingly prevalent in our daily lives. From self-driving cars to smart speakers, AI is helping us do everything from controlling our homes to making decisions for us. In fact, according to Gartner, by 2020, 80% of business processes will be automated using AI. This means that marketers will need to adapt quickly to keep up with the pace of technology.
According to Statista, mobile internet usage has increased by more than 50% since 2015. As consumers become more comfortable with smartphones, tablets, and other mobile devices, they’ll use these tools to access the internet at any time and place.
Voice search will continue to grow as people increasingly rely on their phones to find answers to questions. In fact, according to Google, voice searches grew by nearly 60% between 2016 and 2017. This means marketers need to make sure their websites are optimized for voice search.
According to eMarketer, online video viewing will reach 1.6 billion hours per month by 2021. And with mobile video consumption growing at an average rate of 30%, there’s no doubt that video will remain one of the most effective ways to connect with consumers.
In addition to VR headsets, there are also apps that allow users to interact with virtual objects and environments. These apps are becoming increasingly popular among consumers who enjoy playing games and watching movies.
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