How to Grow your Business with Facebook & Instagram Marketplace?

2 years ago -

How to Grow your Business with Facebook & Instagram Marketplace?

Facebook and Instagram Marketplace are two powerful platforms to grow your eCommerce business. In this article, explains how to create a product catalog and set up your e-commerce account on the Facebook and Instagram platforms. We cover topics like uploading and optimizing catalogs in Facebook Ads Manager, improving your chances of conversion, using Instagram for eCommerce, and leveraging both Facebook Shop and Facebook. Facebook Marketplace for your e-commerce business.

What is Facebook Marketplace?

What is Facebook Marketplace

Facebook Marketplace is a digital social platform that public users can use to buy, sell and trade items with each other in their area.

Facebook will not charge you a listing fee for selling items on Facebook Marketplace. However, there are selling fees involved. The selling fee is 5% per shipment or a flat fee of $. 40 for shipments of $8 or less.

How To Get Started Selling On Facebook Marketplace?

When you sell something on Marketplace, you create a public listing that can be seen by anyone on Marketplace and in Feed, search, and other places on or off Facebook.

To sell an item on the Marketplace:

  • From your Feed, click Marketplace in the left menu.
  • Click Create a new listing, then click Item for sale.
  • Click Add photos to upload a picture of your item.
  • Enter the description of your item.
  • Click Next. If Next is grayed out, make sure you’ve entered the information that’s required.
  • Click Publish to post your Marketplace listing.

1. Facebook Ads for Ecommerce

  • Leverage Facebook Ads for eCommerce

Facebook Pixel:

Facebook Pixel is a piece of code that allows you to track, optimize, and create audiences for your advertising campaigns.

Also Read: How FACEBOOK PIXEL can boost your Business today?- an ultimate guide to set up

Facebook Custom Audience:

  • Email List:
  • Instagram:
  • Fb Page:
  • Past website Visitors
  • App Activity

Facebook Tracking Conversion:

Custom conversion

The ability to track successful website conversions that come directly from Facebook. Use custom conversions to measure the interactions that matter to your business. These can be used to help create Custom Audiences to use in your ads.

  • Upload and optimize catalogs in Facebook Ads Manager

A catalog is a bucket that holds information about all the items which you want to promote on Facebook and Instagram. You can use your catalog to run Facebook ads that display your items, sell from a shop, and more.

Also Read: Facebook Catalog Detailed Guide

Create an effective eCommerce ad for Facebook

Tips for creating better Facebook Ads

5 tips for creating better Facebook Ads:

  1. Set yourself a monthly ad budget
  2. Focus on buying data and make changes accordingly
  3. Split-test your creatives
  4. Split test your audiences
  5. Use a warm audience where possible

2. Instagram Shopping for Ecommerce

  • Navigate Instagram shopping for eCommerce
  • Create your Facebook page and Instagram business account
  • Upload your product catalog to Instagram
  • Post new products to Instagram

Also Read: How does Instagram help to grow your Business? Instagram Marketing

3. Facebook Shops for Ecommerce

  • Get to know Facebook Shops
  • Setting up your Facebook Shops account
  • Manage your Facebook shop
  • Sync your Facebook shop to your website

4. Facebook Marketplace for Ecommerce


  • Launch and manage Facebook and Instagram eCommerce
  • Ecommerce with Facebook and Instagram
  • Navigate Instagram shopping for eCommerce

Also Read: Pros and cons of using Facebook for Marketing in your Business

How To Start Buying On Facebook & Instagram Marketplaces?

Facebook Marketplace

Having a Facebook Marketplace account is free and easy to do. Once you’ve created an account, you can directly post the products you sell to your fans or followers. You can also create custom ad campaigns to target your specific demographic. When creating your product listing, make sure to include clear product images and descriptions so potential buyers can make an informed decision.

You’ll also need to set up a payment method for people who want to buy your products, as well as run promotional budgets to reduce the price of certain items until they reach the desired level of sales. And finally, track all sales so you can adjust your marketing strategies accordingly.

You can sell on Facebook through Facebook Shops and Facebook Marketplace.

Facebook Shops: It helps small businesses create a single online store that their customers can access on both Facebook and Instagram. With this new feature, you can also sell products through WhatsApp, Messenger, and Instagram chat features, and tag products in Facebook and Instagram live streams, which will bring customers to your page. order products.

Facebook Marketplace: It is a place on Facebook where people discover, buy and sell items. This feature can be used by individuals and businesses. If you have a Facebook business Page and a Facebook Shop with payments, you can sell as a business on Marketplace.

  • Step 1: Set Up Accounts & Check the Compliance
  • Step 2: Create a Facebook Business Page
  • Step 3: Set Up Your Commerce Manager
  • Step 4: Evaluate Your Options for Selling On Facebook
  • Step 5: Add Products to Your Catalog
  • Step 6: Market Your Products for Facebook Shop Success

Instagram For Buyers vs. Facebook Shopping – Which Is Better?

  • #1: Instagram for better engagement
  • #2: Facebook for higher visibility
  • #3: Instagram to reach a younger audience
  • #4: Facebook for distributing information

Choosing the right platform depends on what you are looking for. You need to think about your goals and what you want to gain from the campaign. The benefits of Facebook and Instagram are very subjective. Different features and audiences mean that what works best for you may not be right for another business. However, the data in this article suggests that Instagram Marketplace may be a better choice for promoting your business and engaging with an audience. Do you agree? Let us know what you think in the comments section below.

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Ruby is an IT Engineer | Blogger | Digital marketer who offers Copywriting, ghostwriting, and blogging services to provide digital marketing content that gains social media attention and increases search engine visibility.

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