12 months ago -
What is Facebook Pixel? Do you ever wonder how most of the advertisers are most successful?? How do you see Facebook ads for your favorite product right after you’ve viewed that product online??? Reading this content, I’m sure it will help you find answers to all these questions and what is the importance of Facebook Pixel regarding these questions.
Well, the Facebook pixel is one of the incredible tools developed by Facebook for marketers to monitor how successful your Facebook Ads actually were – giving more accurate conversion stats and create custom audiences based on site traffic. If you’re using Facebook ads, you should start right away by installing Facebook pixel. It gathered the data that helps you to make most of your ads across Facebook & Instagram. Most marketers/advertisers use Facebook pixel to retarget & track conversion audience, optimizing for conversion, and many more benefits.
Table of contents
“Check this blog that shows you how to Advertise on Facebook? – A Complete Facebook Ads Guide 2021. Find out how to reach the right audience, unique advertising goals to start advertising on Facebook.”
What is Facebook Pixel?
Facebook Pixel is a simple code that is used on your website so that it sends the collected data and information to Facebook like how many users visited your website, which pages the user goes by, what activities the user did on your site, what product they see, etc. The Facebook pixel works by dropping some cookies on your website that track the visitors so you can reach out to them later by using this information by Facebook to retargeting for future ads or to optimize it, and remarket to people who have already done some action on your site.
Pixel categories into 2 types:
Standard Event Pixel
Standard event pixel tracks all the website information and sends it to Facebook. Suppose you have 10 pages on your website, then standard event pixel sends all these pages’ information to Facebook.
Event pixels give Facebook some addition additional information if users take any actions on your site like purchase filled the form, cart page, or any conversion events. Facebook recently track all of this information automatically, though we still recommended placing an event pixel by yourself. Suppose you have 10 pages on your website but you got one Thankyou page (it means users can visit only after they fill your website form or they have to take some specific action). So, if some user filled up that form and come to the Thankyou page, then you want to track how many users visited the thank you page, i.e., Leads. If you want to target this information you have to place another pixel to that thankyou page, also known as Lead Pixel then that pixel will give information to FB on how many Leads you gathered.
Why should you need Facebook Pixel?
Facebook Pixel provides the vital information that you can use to create effectively and to success Facebook ads, as well as powerful building audience, tracking and targeting options more relevant and accurate way.
The top five reasons for using Pixel are:
After you’ve viewed some product online, you get to see Facebook ads related to that product in your newsfeed. That is called retargeting. Advertises uses pixel on their site so they use targeting option on Facebook to target people who have already chosen to visit their site. Facebook pixel works by dropping some cookies on your website that track the visitors so you can reach out to them later by using this information by Facebook to retargeting for future ads.
Once you install standard Event Pixel on your website, you will also able to retarget the people immediately using Facebook Ads.
2. Track audience
Event pixels give Facebook some addition additional information if users take any actions on your site like purchase filled the form, cart page, or any conversion events.
Once you install Event Pixel on your website, you will also able to set up custom conversions whatever the unique conversions you’re interested in using the Facebook Ads Campaign.
3. Helps to create Custom Audiences
By installing the pixel, you can also target all your website visitors and create Custom Audiences so you can target people who visit certain pages, spends a certain amount of time, purchased items from you, etc.
4. Helps to create Lookalike Audiences
Facebook generates some audiences who are similar to the custom audience you have already created. You can also create an audience that is similar to your site visitors and similar to those people who clicked your ads or even purchased from you earlier.
5. Optimize from Conversions
You can optimize page views, leads, purchases, and people to take some actions on your website. Optimization is only available once you install the pixel. If you do, it helps you to reach the highest quality people with your ads.
How does it work?
Facebook Pixel is a small piece of code that can use on your website whenever visitors take a specific action that you want to track. these actions taken by users are known as Conversions and interpreted by FB pixel as Events such as add to cart, purchase, page views, time on page, etc. Pixel tracks website visited, devices that your visitors use, and domain visited. All these can be viewed in the Facebook Ads Manager.
The Facebook pixel works by dropping some cookies on your website that track the visitors so you can reach out to them later by using this information by Facebook to retargeting for future ads or to optimize it, and remarket to people
How to create and install Facebook Pixel?
Now that you have already know what FB pixel is and why it is so important to use, then why not create and install it on your website.
Here I’ll show you step by step process of the creation of the Facebook Pixel setup and install it and put it to work on your website.
Step 1: Create a Facebook Pixels
Once you’ve done all these methods, you have to decide how you want to install them. There are multiple ways to install pixels on your website.
Step 2: Install the Facebook Pixels
Once you create your pixel, now is the time to set it up for your website and there are several ways to install it. Here I will show you the latest options on how to install it through:
1. Use WordPress to set up the Pixel
2. Edit your website code to set up the pixel (Manually)
If you choose to install the pixel, you simply need to paste the pixel code provided by Facebook into the header section of your website.
“As stated below, ensure you paste it after the <head> tag but before the </head> tag.”
Fixing some common Pixel errors
The Facebook Pixel Helper helps you with common errors that will happen while creating and installing the Facebook pixel. Some errors are:
If you want to learn how to fix Facebook pixels errors, then check out the site.
Pixel is a really valuable tool for a lot of marketers to take benefits from it to the fullest. After this read, I believe anyone can set up Facebook pixel to their website and without a doubt, the most important element in cutting on unwanted time in Facebook Ads, improving campaign to a profitable point, and many more.
If you’re not using it yet and feel too complicated to set up pixels, please don’t be a hassle, and please go through my blog again and I’m sure you will do it. Trust me, it will be worth your time.