About Me
Ruby Saud - Digital Marketing Expert in Nepal
Hello, I am Ruby Saud, an IT Engineer by qualifying with a Master's in Computer Engineering from Pokhara University. My journey into a digital marketing expert in Nepal wasn't planned - it was a natural shift driven by my passion for marketing, content creation, SEO expertise, and data-driven strategies. I call myself an "accidental Digital Marketing Expert," but there's nothing accidental about the purposeful skill set I've acquired.
My professional success lies in a foundation of authenticity and honesty that shapes everything I do. From my childhood storytelling that helped express complex emotions to launching Mysticrubs - a complete digital marketing blog. I have consistently transformed my technical knowledge into accessible insights for businesses and individuals in Nepal. My blog serves as a bridge between cutting-edge digital marketing techniques and practical applications, covering everything from technology trends and SEO strategies to AI developments and lifestyle topics.
Ruby Saud's Professional Background
Education: IT Engineering and Master's in Computer Engineering
My strong foundation in technology stems from an educational background in IT Engineering, complemented by a Master's degree in Computer Engineering. This technical education provided me with a deep understanding of computing systems, programming principles, and data structures that would later prove invaluable in my digital marketing career. As I'm from the IT field, my academic journey equipped me with analytical skills and technical knowledge that set me apart in the marketing areas of Nepal.
“The future arrives really fast then we ever thought, now we live in a world of screens which wholly turn upside down.” - Ruby Saud
Journey to becoming an "accidental Digital Marketing Expert"
Unlike many professionals who purposely pursue digital marketing careers, I was more organic, evolving from my technical background into content creation and digital strategy. My understanding of technology allowed me to approach digital marketing from a unique perspective, integrating technical expertise with creative content development. This unusual path helped me develop an exceptional approach to digital marketing in Nepal's growing online marketing.
Core expertise in Digital Marketing, SEO, and data analysis
I'd skills that form the core of her digital marketing expertise. My proficiency in digital marketing is evident in my ability to create engaging, informative pieces across various topics, ranging from social media marketing to digital advertising. I have proved particular strength in SEO strategies, helping clients optimize their WordPress sites and guide between traditional SEO and Answer Engine Optimization (AEO). Ruby's background in computer engineering enhances her data analysis capabilities, allowing her to interpret complex metrics and provide actionable insights for digital campaigns, particularly in areas like Google Ads and Meta platform advertising.
Key Skills and Specializations
Strategic Marketing with Focus on Facebook Platform
I have developed exceptional expertise in strategic marketing, particularly on Meta platforms. Her approach to Facebook marketing confirms a deep understanding of how businesses can effectively leverage this platform to enhance their online presence. Specializes in creating targeted advertising strategies on Meta that help businesses reach their ideal audience in Nepal's growing digital marketplace. My knowledge of Meta's advertising allows clients to maximize their return on investment while building meaningful connections with their target demographic.
Content Creation and Storytelling Abilities
At the core of my digital marketing prowess is my talent for content creation and storytelling. Understanding that human-written content holds unique value, I have highlighted the importance of authentic storytelling over AI-generated alternatives. As highlighted in my analysis "AI vs Human Copywriting: 10 Reasons Why Human Copy is Better Than AI,". I've recognized that compelling descriptions create deeper connections with audiences. My content creation skills span various formats, enabling me to create engaging content that resonates with Nepali consumers while maintaining brand identity and messaging consistency across platforms.
Personal Values and Philosophy
- Commitment to honesty and authenticity
- Continuous learning and self-improvement
- Expressing emotions through writing and storytelling
- Building genuine connections with their customers
My journey from IT Engineer to Digital Marketing Expert exemplifies how passion and expertise can converge to create impactful digital solutions. I gained technical experience, combined with my love for digital marketing, positions me uniquely in digital marketing in Nepal. Through Mysticrubs, I not only share valuable insights across technology, marketing, and lifestyle topics but also demonstrate my commitment to authenticity and continuous learning.
