Metaverse Marketing: Social Media Marketing in the Metaverse

17 hours ago -

Metaverse Marketing: Social Media Marketing in the Metaverse

Picture this: walking into a shopping mall, which is not even real. Yet, you can touch things, try them on, and even talk to the salesperson. That’s the metaverse. And marketers? They’re learning fast how to sell here. And that’s called metaverse marketing. Whether you’re a brand or a person that wants to sell a product in Roblox or an agency building AR campaigns, this article will help you learn about SEO in AR/VR worlds.

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Just imagine walking through a mall with no roof, floating signs, neon skies, and avatars instead of cashiers. That’s the metaverse. Wild, huh? It ain’t sci-fi anymore; it’s a legit playground for marketers. Brands not adapting? They’re already behind.

The Metaverse Market size in the USA is projected to be USD 54.7 billion value in 2025. By witnessing the subsequent growth, it is further expected to hold USD 1,017.0 billion in the upcoming years, in 2034 at a CAGR of 38.4%.

metaverse market and size
Source: The Dimension Market Research

Read more: Metaverse Market By Product (Hardware, Software, and Services)

You’re probably thinking: “Do I even need SEO in a world that ain’t real?” Oh, absolutely. This guide here’s your map. We’re diving into how to win in metaverse digital marketing, from SEO tricks to AR magic.

If you’re a brand dreaming of virtual billboards, a developer making things fly in VR, or perhaps you’re part of a metaverse marketing agency- buckle up. This is your jam.

In simple words, the metaverse is a shared, digital space where avatars do real things like shop, talk, and party. You wear a headset or hop on your PC, and go into a new world. It includes 3D experiences, augmented reality (AR), virtual reality (VR), and blockchain. Think of it as the internet brought to real-life experience.

Unlike social media, where likes, comments, and shares are the engagement, here you’re in the content. It’s like dreaming while awake. Real-time hangouts, interactive billboards, 3D shops, it’s all happening in the metaverse.

Key Features of Metaverse
  • Immersion: You’re not just watching. You’re inside it.
  • Interactivity: Touch, chat, buy, move, play, all in real-time.
  • Real-Time Engagement: Marketers can now talk with users as if they were walking in a store.

Metaverse matters for marketers because it is where people go, and ads follow. And millions of peeps now hang out in these worlds. It’s a goldmine. The virtual economy? It’s poppin’. And the currency? Engagement.

It’s not just posting a banner. It’s storytelling that walks, talks, and maybe dances. You’re building experiences like gamified events or VR pop-ups. Metaverse marketing is the marketing that uses a visual 3D world to provide new experiences, offer opportunities to engage with consumers in many new ways that traditional marketing cannot, expand the user base, in the form of virtual stores, branded live events, and interactive product launches.

Traditional marketing is like fishing with a pole. Metaverse marketing? That’s spearfishing in space. You gotta know where the users are and how they move.

Why Is It Different?

  • Immersive Experience, not passive
  • Requires 3D storytelling, not just design
  • Involves gamification and custom avatars
  • Consumers become participants, not just viewers

The benefits of it for Brands and consumers are the virtual try-on to dancing NFTs, brands engage deeper. Users? They get to experience products. Win-win. Some top brands like Coca-Cola, Gucci, and Nike have already launched campaigns in the metaverse. Because of its Engagement rates are higher, brand storytelling becomes more impactful, and early adoption leads to a competitive advantage.

  • Brand loyalty through a unique experience
  • Global reach 24/7
  • Easier retargeting using AR cookies

Real Uses? Yes.

Remember Travis Scott’s concert in Fortnite? Over 12 million people attended. That’s more than the entire population of New York. That’s the power of metaverse marketing.

Social Media is expanding with the Metaverse. With integration with the metaverse, social media offers new experiences for users such as live events, collaboration, commerce, and other immersive experiences based on AR and VR worlds.

  • Expand social media, provide new opportunities for users & business acquisition
  • Companies can make money from the metaverse
  • Enable the growth of the user base 
  • To empower creators and users to combine VR and AR with its metaverse
  • To make a profit from the creation of a 3D avatar using a tool
  • Social media marketers can create content using augmented reality

Also Read: Digital Marketing Services in Nepal

  1. Avatars Are the New Profiles

The static profile picture on social media is kinda outdated. In the metaverse, people represent themselves using avatars- 3D characters that talk, walk, and dance. Remember Snapchat, we are already using it. These avatars are customizable, giving users a deeper layer of digital identity than a selfie ever could.

Metaverse Marketing - Avatars
  • Facebook turned into Meta for a reason, it’s leading the charge.
  • Platforms like Horizon Worlds allow people to hang out, attend virtual events, and play games together using avatars.

It’s like going from scrolling through someone’s vacation pics to joining them on the virtual beach.

  1. Virtual Influencers & Digital Creators

Influencers are already huge on Instagram and TikTok. Now imagine those influencers as fully digital characters designed, styled, and scripted with AI and 3D tools.

Metaverse Marketing - Virtual Influencers
  • Virtual influencers like Lil Miquela are already landing brand deals.
  • Brands can now create their digital spokesperson, available 24/7, who never ages or gets tired.

These influencers can show up in virtual stores, host virtual parties, or promote digital products, making social media campaigns much more immersive.

  1. Engagement in 3D

Instead of just liking or commenting, users in the metaverse can:

Metaverse Marketing
  • Attend a virtual concert and dance with strangers
  • Visit a 3D showroom with their friends
  • Participate in gamified brand quests for discounts

It’s not just about watching or reading content, it’s about living in it.

Social media Marketers, this is going to be big.

  • Instead of banner ads, imagine interactive billboards in a virtual city.
  • Instead of swipe-up stories, imagine walking into a store and trying on digital clothes.
  • Instead of video testimonials, imagine an avatar guiding you through a product tour in VR.

Social media will be the gateway that brings people into these metaverse experiences.

Social Media PlatformSocial Media FeaturesMetaverse Elements
Meta (Facebook)Friends, groups, reels, MessengerHorizon Worlds, avatar-based interaction
InstagramStories, reels, influencerAR filters, shoppable posts for virtual goods
TikTokShort-form videos, influencerAR filters, future VR content
SnapChatLenses, streaks, chatBitmoji avatars, AR world lenses
RobloxSocial games, avatars, groupsImmersive user-generated worlds and branded games

Also Read: Meta Business Help Center

Metaverse Marketing Agency helps brands not look dumb in Virtual reality. Think of them as your 3D campaign architects. From managing virtual influencers to AR filters, agencies do the heavy lifting.

  • Design virtual stores and events
  • Manage virtual influencers (yes, they’re digital humans!)
  • SEO for 3D platforms
  • NFT drops and token engagement
  • AI-driven avatar interaction

If you have a creative team with coding magic, try it in-house. If not? Let an agency take care of it.

  • If you’re new, short on tech, or need high-quality fast, then hire an agency.
  • If you’ve got the team and vision to maintain your virtual world presence, then build in-house.
  • The Fabricant – Digital fashion & AR experiences
  • VBG – Events in Roblox, Spatial
  • MetaVRse – 3D engine for enterprise

Decentraland

  • Built on blockchain
  • Supports NFTs
  • Great for digital real estate, fashion shows

Horizon Worlds (Meta)

  • Facebook’s take on the metaverse
  • Social and easy to enter
  • VR experiences tied into Facebook/Instagram

Roblox

  • Massive user base under 25
  • Ideal for gamified brand experiences
  • Home to many brand-sponsored games

Sandbox

  • Crypto-based, voxel-style
  • Good for NFT engagement
  • Think Minecraft meets Ethereum

Spatial

  • More business-oriented
  • Hosts galleries, conferences
  • Custom avatars and 3D meeting rooms
  • AR filters (snap a pic, boom, branded hat)
  • Mini-games (win coupons or NFTs)
  • Virtual events (concerts, webinars, launch parties)
  • AI-generated avatars hosting shows

Don’t just say it, show it. Tell a story through rooms, lights, and music. Imagine a mystery game that leads users to your new sneaker line. Think less text, more touch. Think sound design, visual design, and spatial design. That’s the content strategy of tomorrow.

Your metaverse event? Link it to a page on your site with actual SEO juice. Use QR codes, pop-ups, and CTAs that bring users from VR to your store.

Think 3D. Think movement. But don’t forget on page optimization: load time, metadata, ALT text (even for AR!), and headline structure matter.

Use cross-channel retargeting. Someone visits your metaverse store? Hit them later on IG with a “Thanks for dropping by” ad.

  • Facebook Avatars
  • Snapchat Lenses 
  • Instagram AR Filters 
  • TikTok effects with branded assets

Post teasers, behind-the-scenes of your virtual campaigns, and invite-only event links. FOMO works in all dimensions.

Inside quests, branded rooms, or digital merch like shirts or backpacks worn by avatars. Branded NFT users want to wear or flex. Imagine running a sneaker drop that only unlocks in your VR store. Boom.

Snapchat AR ads = real-time engagement. People remember what they interact with, not just scroll past.

You’ve seen Facebook Ads. Google Ads. YouTube Ads. But imagine placing a 3D billboard inside a VR world, or sponsoring a digital treasure hunt in Decentraland. That’s the future of Paid Advertising in the Metaverse.

  1. Immersive Ad Placements – Billboards, posters, and signs in 3D cities.
  2. Branded Items – Offer virtual wearables or gear with your logo.
  3. Sponsored Experiences – Host a branded event, concert, or challenge.
  4. Programmatic AR Ads – Delivered via smart glasses based on location.

How Does It Work?

  • You rent virtual land (e.g., Sandbox, Decentraland).
  • Place your brand assets or NPC (non-playable character) representation.

Use tracking pixels to monitor user behavior.

Coca-Cola is a top example of a limited-edition NFT collection and hosted an event in Decentraland. That’s engagement + advertising = brand loyalty. Other top Paid Ad Metrics in the Metaverse:

  • Avatar foot traffic
  • Time spent interacting
  • Engagement rate with NPCs
  • Number of AR filter uses or redemptions

The SEO game is evolving from words to experiences. But don’t ditch keywords just yet. Instead, you need to optimize how users find and interact with your AR/VR content.

  • Used via smartphones, tablets, or AR glasses
  • Adds digital overlays on real-world views
  • Think Snapchat filters, AR try-ons, Pokémon GO

SEO Tactics for AR:

  • Use object naming searchable standards
  • Add rich metadata to AR experiences (product name, use, tags)
  • Host AR previews on your website using WebAR
  • Submit to AR content aggregators like 8thWall, ZapWorks
  • Fully immersive using headsets (Meta Quest, HTC Vive, Apple Vision Pro)
  • VR content can now be hosted on websites and indexed

VR SEO Tactics:

  • Optimize the title, description, and tags of your VR environments
  • Host 3D spaces on platforms like Sketchfab or Mozilla Hubs
  • Include VR previews on your site with a “Click to Enter” experience

 Clicks? Kinda outdated. In the metaverse, the following metrics can be tracked:

  • Avatar Movement: Which sections of your virtual store are most visited?
  • Dwell Time: How long users spend in your space.
  • Engagement Rate: Interactions with NPCs, items, or games.
  • Conversion Paths: From metaverse to site > to cart > to purchase.
  • User Feedback: Collect surveys via virtual forms or dialogues with bots.

Platforms like Spatial and Roblox have analytics dashboards. Some agencies use custom trackers. Just make sure your ROI isn’t just vibes.

The metaverse is just starting. As devices get better and more people come online in 3D virtual worlds, your digital marketing strategies must evolve.

Expect:

  • 5G powered real-time AR overlays
  • B2B virtual trade shows
  • Job interviews and onboarding inside virtual offices
  • Full SEO integration inside headsets
  • Mixed reality merging with AI
  • Digital identity is becoming currency
  • SEO adapting to index holograms & 3D items

This ain’t the end, it’s the start. Web 4.0 will look like nothing we’ve seen.

Brands that adapt early will use the metaverse. Those who delay? Risk of being left out of a trillion-dollar market.

Step-by-Step Guide for Beginners

  • Pick your metaverse platform
  • Set up avatars, spaces, and events
  • Use SEO in names, tags, and metadata
  • Promote across socials
  • Track everything
  • Hire an agency if it gets messy
  • Step 1: Define Your Audience

Are they gamers? Gen Z? Business professionals? That decides your platform.

  • Step 2: Choose Your Platform

Pick Roblox, Decentraland, Horizon Worlds, or others based on goals and users.

  • Step 3: Build Your Experience
  • Start small with a virtual showroom
  • Go big with an interactive game or quest
  • Partner with Metaverse Marketing Agencies if needed
  • Step 4: Optimize for Search
  • Use searchable asset names
  • Tag everything from avatars to events
  • Embed metadata and use alt text
  • Step 5: Promote Outside the Metaverse
  • Share via social media, email newsletters, influencer shoutouts
  • Create content around your virtual space: blogs, reels, behind-the-scenes videos
  • Step 6: Measure and Improve

Track user movement, engagement, and conversions. Use the data to refine your virtual strategy.

It’s marketing in a virtual 3D world using VR, avatars, and 3D tools. Metaverse Marketing Agency helps brands not look dumb in VR. Think of them as your 3D campaign architects. From managing virtual influencers to AR filters, agencies do the heavy lifting.

The 7 layers of the metaverse are experience, discovery, creator economy, spatial computing, decentralization, human interface, and infrastructure. Infrastructure is the base layer; without an adequate framework, none of the other developments are possible. This is why technological processes are at the heart of the metaverse. These seven layers include.

  1. Experience
  2. Discovery
  3. Creator Economy
  4. Spatial Computing
  5. Decentralization
  6. Human Interface
  7. Infrastructure

The Metaverse Market is a growing economic ecosystem that revolves around the creation, development, and monetization of AR and VR environments, digital assets, and immersive experiences. It includes all businesses, platforms, technologies, and users involved in the metaverse and digital universe where people interact as 3D avatars, attend virtual events, play games, shop, work, and socialize.

  • Consumers: Gamers, NFT collectors, digital shoppers, event attendees
  • Businesses: Brands, e-commerce companies, real estate developers (virtual), ad agencies
  • Developers: Game designers, 3D artists, AR/VR developers
  • Investors: Venture capitalists, NFT traders, crypto holders
  • Tech Companies: Building the tools, hardware, and platforms

To sell in the metaverse by creating a virtual store, hosting live events, listing NFTs, or using AR products to create a real-life experience. Platforms like Decentraland or Meta Horizon Worlds allow virtual 3D storefronts.

There are some top brands which is already using metaverse marketing. Some successful examples are Nike, Gucci, and even Coca-Cola, etc. are the ones which have already run ad campaigns in virtual worlds.

The examples of metaverse are Nike, Horizon Worlds, Decentraland, Fortnite, Second Life, Pokemon GO, Virtual Events, Sandbox, and many more.

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Ruby is an IT Engineer | Blogger | Digital marketer who offers Copywriting, ghostwriting, and blogging services to provide digital marketing content that gains social media attention and increases search engine visibility.

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