So You Want to Start a Digital Marketing Company? Here's How to Get Started

So You Want to Start a Digital Marketing Company? Here’s How to Get Started

2 months ago -

So You Want to Start a Digital Marketing Company? Here’s How to Get Started

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Starting a digital marketing company can be both exciting and frightening—exciting because it represents the potential to create something new and different; frightening because it requires taking on an array of tasks, many of which you’ve never done before. Due to too much use awareness of social media platforms, this business is on a boom. This is the right time to start a digital marketing company in Nepal. Before registering of digital marketing business it’s important to understand a simple guide on How to Start a Digital Marketing Company.

For a successful business operation, you need to take care of registration formalities, taxation, compliances, etc. Let’s get started on the journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts. Here are some of the things that you need to consider if you want to start your own digital marketing company—and what to do if you’re feeling daunted by the process.

Define your target market

digital marketing company

How to Define Your Target Market? To build a solid foundation for your business, you must first identify your typical customer and tailor your target marketing pitch accordingly.

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

Here are some tips to help you define your target market.

  • Look at your current customer base.
  • Check out your competition.
  • Analyze your product/service.
  • Choose specific demographics to target.
  • Consider the psychographics of your target.
  • Evaluate your decision.

Pingback: How do I convince small businesses to let me manage their social media?

Build your online presence

You’re in internet marketing, and you know you have to have a website to start generating income. But, what you don’t have to do is break the bank.

The first thing you should know about your website is how it looks. Is the design sexy enough? Is it responsive and user-friendly? Are my buttons shiny enough? Do images leap off the page? And, that’s because it feels like design is important. That’s why designers can charge over the odds for even the most simple, template-built websites.

What’s truly important – and a realization that will save you a lot of money – is that you value function first. Heck, some of the most popular million-dollar websites, are ugly as hell. But they generate income because they’re simple and easy to use.

When you’re starting out, focus on getting the essentials locked down – your own domain and branding – then worry about the design later. Agencies have started on free WordPress themes and gone on to be giant successes, so there’s no reason yours can’t as well.

Once you decide on your brand name, make no delay in registering your domain name. Choose your domain extension wisely. Now we have thousands of extensions to choose from for a business. Don’t post your domain ideas on any social media sites for suggestions; someone else will register the name and list it for reselling.

Domain Name

Buying a domain name .com, co, country extensions (.in, co.uk, .ca etc) is recommended one. In some cases, your chosen name may be available only as a premium domain; if the asking price is within your budget, you can buy it, or else buy a domain with an alternative extension.

Web Hosting

Web hosting companies offer various types of web hosting like shared, cloud, VPS (Virtual Private Server), and dedicated. You either take shared hosting or cloud hosting as it’s cheaper and good enough for small websites.

BigRock, Hostinger, and BlueHost are the best web hosting companies worldwide.

Contact Softbenz Infosys for buying a domain and hosting in Nepal.

Build your email list

A lot of business owners and bloggers who are just starting out don’t realize how important an email list actually is.

According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.

Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-option), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.

In a Digital Marketing company, an email list gets 10 times higher conversions than social media campaigns.

This makes sense if you think about the reasons that make email an incredibly powerful communication channel:

Develop an outreach strategy

digital marketing company

Outreach marketing is a type of marketing that allows building relationships with like-minded brands in your field to increase exposure for your website and promote your products or services.

As the importance of influencer marketing and event marketing grow, these techniques have become a crucial part of any strong advertising

In order to increase your business’s exposure through the recommendation of trusted entities in your industry, you’ll need to put together a detailed plan of action. This plan is known as a marketing outreach strategy and will help you identify the best sites through which to promote your business website and offers, as well as how to successfully reach out to them.

Develop an automation strategy

Just like your organization-wide strategy sets the vision and defines strategic objectives, your automation strategy should do the same. Start by identifying your overarching goals for leveraging automation and the strategic areas that you feel could most benefit from automation (and what level of automation will be required). Consider the human capital and technology resources that you have available to dedicate to automation and whether an additional investment in people and technology will be needed.

First, consider the following questions:

  • What are the business problems your organization is trying to solve through automation?
    • Start with the end in mind and define the outcomes you are trying to achieve before you begin. While some organizations are focused solely on cost savings, others may prioritize increasing accuracy, enhancing the customer experience, or reducing vendor utilization.
  • What does success look like in one year or three years?
    • Be clear in how you will measure results by developing tangible goals such as the amount of time you want to save or the number of processes you’d like to automate in a certain time period.
  • What are the risks if you don’t increase your level of automation?
    • Consider the pressures your organization will face in the future and the risks associated with continuing with your current approach. Think about ways automation could give you a competitive advantage in the market or if you could lose your advantage by not adopting more advanced automation technologies.
  • How committed is your organization to pursuing automation?
    • If you want to be at the forefront of automation, your organization will need dedicated resources and will need to make difficult decisions on where to prioritize resources against other organizational imperatives. To successfully achieve your objectives, a strong organizational commitment to automation is needed.

A successful organization doesn’t automate to automate but instead starts with the end in mind by creating a vision that leads to an informed strategy with measurable outcomes.

Develop content strategies

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content marketing strategy

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Content strategy

On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake. 

Step #1: Define Your Goals for Your Content Strategy

Step #2: Research Your Audience for Your Content Strategy

Step #3: Focus on Your Niche for Your Content Strategy

Step #4: Measure Your Results for Your Content Strategy

Why is content strategy important?

If you want to rank high on Google, you need quality content. You also need good content so that when people visit your website, they want to convert. Sloppy or visually unappealing content may turn off your potential customers.

Content plan

The content plan documents the specifics of how you will execute your strategy, and who on your team will be handling each task. It’s important to understand that you need a content marketing strategy BEFORE you build your content plan. Think of it as a marketing plan that specifically relates to content; thus, it should include details such as the key topic areas you will cover, what content you will create, when and how to share your content, and specific calls to action you will include.

Learn Social Media Marketing Strategies

A key piece of the puzzle for agencies, since the social-age boom in 2008, is to have social media channels in place. But they aren’t just there for you to be like, “Oh hey, What’s up!”. Instead, they’re there for:

Marketing: It’s free, it’s easy and it’s word of mouth. You can share anything from offers, to blog posts and any other materials that might drive people your way.

Customer Engagement: You can deal with (and be seen to be dealing with) complaints. See what people are saying about your service. And, just become a more human brand to anyone who finds you online.

Lead Generation: It might not be the most successful tactic for finding new clients, but they are definitely out there. Having a strong social media presence improves your chances of finding them, too.

Don’t worry about canvassing all the social media channels, though. Focus on just one (or two, if you’ve hired staff) to focus on. You’ll get more traffic, engagement, and leads from one really strong profile, than two mediocre ones.

Hire a virtual assistant to do it all for you!

Virtual Assistants are independent contractors rather than employees, clients are not responsible for any employee-related taxes, insurance, or benefits, except in the context that those indirect expenses are included in the VA’s fees. Clients also avoid the logistical problem of providing extra office space, equipment, or supplies. Clients pay for 100% productive work and can work with virtual assistants, individually, or in multi-VA firms to meet their exact needs.

Many business owners, like you, have often contemplated whether or not they should be hiring a Virtual Assistant. 

Well, when your business is thriving, you need more than an extra set of hands. You need a Virtual Assistant.

If you find yourself doing the same thing every day like emailing new clients, making your Youtube thumbnails, formatting and posting your blog posts, replying to emails, engaging your followers on social media, reaching out to potential clients, and basically anything that you don’t want to do and are taking so much of your time, then it’s time to hire a Virtual Assistant. 

Reasons To Hire A Virtual Assistant For Your Business

  • Lower your cost of doing business
  • More Hours to your Day and Work-Life Balance
  • Quickly Grow your Business

Examples of tasks to delegate to a Virtual Assistant:

  • Social media management like posting content that you’ve created
  • Graphic Design (creating graphics to go along with your social media posts)
  • Customer support
  • Administrative tasks
  • Data Entry and Management
  • Scheduling blog posts (and social shares for said blog posts)
  • Content Writing
  • Proofreading
  • Scheduling appointments
  • Community management (managing your Facebook group and posting content)
  • Organizing files
  • Replying to emails
  • Write and send client invoices
  • Calendar management
  • Lead Generation
  • Lead Outreach
  • Guest posting and guest blogging
  • Competitive analysis

Want More? Read How to Learn Digital Marketing Online FREE – Get Certified


Services offered by a Digital Marketing Company

Companies outsource digital marketing as it is budget-friendly and efficient. So, if you are planning for a business, go for how to start digital marketing company services offered by a Digital Marketing Agency.

  1. SEO (Search Engine Optimisation)
  2. SEM (Search Engine Marketing)
  3. Affiliate Marketing
  4. PPC (Pay-per-Click)
  5. SMM (Social Media Marketing)
  6. Blogging and Article Writing
  7. E-mail Marketing
  8. Mobile Marketing
  9. Analytics
  10. Paid Advertisements
  11. Marketing consultation
  12. Brand Registration
  13. Digital Strategy
  14. Media Planning
  15. Branding and Marketing Communication
  16. Mobile/Website Designing (UI/UX)
  17. Influencer Management
  18. Video graphics

Opportunities in Digital Marketing in 2022

There are millions of small and medium-sized businesses looking for professional agencies to help them with online marketing. I have compiled a list of statistics that shows that the demand for digital marketing is increasing across the world.

  • 4.48 billion people are online globally, which is 57% of the world’s population.
  • 3.4 billion people are active on social media
  • Search engines drive 93% of all website traffic.
  • 92% of people visit a site and research before visiting a store.
  • 64% of small businesses have a website
  • 61% of small businesses invest in social media marketing
  • 47% of small businesses consider marketing as a growth factor

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Ruby is an IT Engineer | Blogger | Digital marketer who offers Copywriting, ghostwriting, and blogging services to provide digital marketing content that gains social media attention and increases search engine visibility.

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