How to use Telegram for marketing? | Strategy and Method

How to use Telegram marketing? How to put your ads on the Telegram channel? Learn more about Telegram Marketing strategy …

Telegram Marketing is similar to Messenger Marketing, which involves promoting your brand or business through a Telegram marketing strategy. You can grow your sales and outreach and help your customers explore your business services.

Telegram is a free and secure application. It is cloud-based and works across any device, including mobile phones, tablets, and computers. Users are allowed to send text, share photos, videos, and files, and also create channels & groups for better interaction with the audience.

If you create a Telegram channel and add your contacts, what’s next to do is: you need to gather subscribers for your channel.

Telegram’s monthly active users surpassed 550 million by August 2021 and became one of the most downloaded apps today.

So, why is Telegram so popular? The founder of Telegram, Pavel Durov, launched this app in 2013 and already had almost one billion downloads. The specific features like open-source, security, user-friendly orientation, and the “Secret Chat” function. Telegram is encrypted with special protocols and gives full privacy to its users.

Most of the big brands are attracted to the Telegram Marketing strategy. They use a telegram marketing strategy to create branded stickers that can go viral and have an unlimited number of subscribers.

“Telegram channels or groups attract many users due to unlimited capabilities on it. Only admins have the right to post contents with the group of people, and can access an unlimited number of subscribers.”

Telegram marketing strategy is growing, and most popular brands create their group or channels due to instant notifications, Instant messages, reasonable pricing for advertising, and a high reach rate from 10% to 30%.

How to use a Telegram Marketing Strategy?

• Set your goal

With the help of a telegram marketing strategy, you can pursue goals like boosting customer engagement, driving traffic to your website, building a trusting relationship with customers, increasing sales, and supporting your clients.

For example, if you aim to build a trusting relationship with existing customers and increase sales, then all you need to do is create a private channel and add your most loyal customers. Let them know about to choose the desired items, and learn about upcoming sales, discounts, etc.

• Create an account on Telegram

It is one of the other methods of the telegram marketing strategy. Creating a Telegram account, you get 3 options: channel, group, and chatbot.

Telegram group is a chat where multiple people up to 200,000 can be added for conversation, and send messages, photos, audio files, and videos. It can be either public or private, if it is public, then any user can find it in search and join. If the group is private, the user needs an invitation link from an owner or admin. You can share content with your customers with this Telegram marketing strategy.

Telegram channels are used for broadcasting messages to a large number of audiences with no limitation on the number of members. Admins of the channels are only allowed to post, and members are notified of every new post.

Members cannot see each other, and the admins of that channel, only the admin & owner, have the right to witness the channel members.

To create a channel, click the top-left corner, choose the option “New channel”, and fill in the information. You can either choose to make it public or private. If you have more than 500 subscribers, you can access information like the languages your subscribers speak, the no. of users who join, mute, leave, how your followers find you, etc.

And if you want to provide 24/7 support with possible resources, consider creating a Telegram Chatbot for your business. You don’t need to have technical skills or code knowledge.

Telegram Chatbot can provide users about your business, share prices, show catalogues, answer FAQs, close a deal, and automate routine tasks. This is a virtual assistant for your brands, which imitates real conversation with a client based on a pre-designed system.

Creating a chatbot with Sendpulse is free, and you can send up to 10,000 messages per month at a free cost.

• Go to your Telegram account, in the search bar type @botfather, and choose a Telegram Bot. Start to activate a bot.
• Type the /newsbot command, and click “send”.
• Put the name of your bot and copy the token value.
• Go to the SendPulse account, navigate to the chatbots, and paste your token value in the corresponding field.
• Now, subscribe to your Telegram bot. You are ready.

• Promote your Telegram Account

Now it’s time to choose which type of account you want to create. Whichever you prefer, it must be visible in front of an audience. There are some effective ways to promote your Telegram account.

How to advertise Business on Telegram

Telegram Advertise – Paid way

If you don’t have time to search and study the details, with your budget, you can turn to the advertising stock exchanges and advertising selling channels. There are the most popular telegram advertising exchanges- Telegrator and Telega.in AdGram, etc.

You need to use the stock exchange to look for suitable channels for your business with the help of filters, and buy ads from that specialist.

Furthermore, you can promote your Telegram channels on Facebook ads, which may be risky in the US or European countries, since not everyone may have Telegram. But you may get new members where Telegram is extremely popular in countries like Russia, Kenya, Iran, Nigeria, India, and other countries.

Buying a Telegram member is a very simple and not-so-expensive way to advertise on any Telegram channel. Multiple members join the Telegram app to subscribe to a catalogue of channels by giving consent. The user can access the channel, but later they may decide if they’re interested in staying there or not.

Telegram Advertise- Freeway:

If you have a Telegram channel of your own, all you need to do is get an audience. A few telegram marketing strategies to advertise free of cost on the Telegram Channel are:

• Add a Telegram link to your website: This is one of the best organic or direct ways to get users from Google who may join your channel.
• Post on Social Media Platform: This is a simple and leveraged way to your Channel link on social media platforms. We never know which platform is selected by someone.
• Get listed on catalogs: You can get multiple Telegram channel catalogs Tgstst, Telegramcatalog.com, Telegramchannels.me, etc., which are free, and easily get listed on any of them.
• Run a giveaway or contest: You can get mass sharing of your Telegram link if you offer a giveaway, or good discount, or a free bonus.
• Can create Viral Content: Can be the most rewarding if you make a viral and unique post or content.

Is Telegram good for advertising?

Yes, telegram can be an effective medium for advertising, depending on your target audience and marketing goals. Here are some key points to consider:
Pros:

1. Large user base with over 700 million active users worldwide
2. Ability to create channels and groups for targeted messaging
3. Supports various media types (text, images, videos, files)
4. No algorithm limits organic reach
5. High engagement rates due to instant notifications
6. Ability to create chatbots for automated interactions

Cons:

1. Less general adoption compared to platforms like Facebook or Instagram
2. Limited analytics tools compared to other social media platforms
3. Potential for spam and fake accounts
4. Privacy concerns may deter some users

Effectiveness depends on:

• Compliance with Telegram’s terms of service regarding advertising
• Your target audience’s presence on Telegram
• The nature of your product or service
• Your content strategy and ability to create engaging messages

Can Telegram Be Used for Marketing?

Yes, Telegram is used for Marketing. Social media giants like Facebook, Instagram, and Twitter have dominated the marketing area. Telegram is more than just a messaging app; and a powerful tool that businesses can use for marketing.

Telegram offers unique features that make it stand out in the marketing world:

• Channels: These are perfect for broadcasting messages to a large audience without the noise of group chats.
• Groups: With up to 200,000 members, groups are great for building communities and fostering discussions around your brand.
• Bots: Automate tasks, offer personalized content, or even process payments through Telegram’s versatile bots.
• File Sharing: Share large files up to 2GB—ideal for high-quality videos and documents.
• Polls and Quizzes: Engage your audience and gather valuable insights with interactive content.

How to get 1,000 subscribers on Telegram Marketing?

Getting 1,000 subscribers on a Telegram marketing strategy requires a creative approach that combines content creation, promotion, and engagement. Here are some effective steps to help you reach that milestone:

1. Create Great Content: Share valuable and exclusive content that people want to see. Be consistent with your posts.
2. Promote Your Channel: Share your Telegram link on other social media platforms, your website, and in your email signature. Partner with influencers to reach a wider audience.
3. Engage with Your Audience: Use polls, quizzes, and respond to comments. Keep your audience interested and active.
4. Use Bots: Automate tasks like welcoming new subscribers or sharing content to keep your channel interactive.
5. Run Contests or Giveaways: Encourage people to subscribe and share your channel by offering rewards or prizes.
6. Share in Relevant Groups: Promote your channel in related Telegram groups where it’s allowed, but always provide value.
7. Offer Referral Rewards: Motivate your existing subscribers to refer others by offering them something special in return.

Stick to this telegram marketing strategy, and you’ll reach 1,000 subscribers in just 10 days!

How do you promote on Telegram?

Promoting on Telegram effectively involves a mix of content creation, audience engagement, and strategic outreach. Here’s how you can do it:

1. Create High-Quality Content

• Valuable Posts: Share content, i.e., useful, informative, or entertaining, to your audience. Consistently provide value to keep subscribers engaged.
• Use Visuals: Add images, videos, and infographics to make your content more engaging and appealing.

2. Use Telegram Features

• Channels and Groups: Use channels to broadcast messages to a large audience and groups to create discussions and community engagement.
• Bots: Utilize Telegram bots for automated tasks, running polls, or sending updates, making your channel more interactive.

3. Promote on Other Platforms

• Social Media: Share your Telegram channel link on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Website and Blogs: Embed your Telegram link on your website, blog posts, and in your email signature.

4. Collaborate with Influencers

• Partnerships: Team up with influencers in your niche to promote your channel. Their followers can help increase your reach.

5. Join and Engage in Relevant Groups

• Niche Groups: Participate in Telegram groups related to your niche. Share your channel link where appropriate and provide valuable insights to attract followers.

6. Run Contests and Giveaways

• Incentivize Engagement: Host contests or giveaways where participants need to join your channel or share it with others. This can quickly boost your subscriber count.

7. Offer Exclusive Content

• Special Access: Give your Telegram subscribers exclusive deals, discounts, or content that they can’t get elsewhere. This encourages people to join and stay subscribed.

8. Use Paid Promotion

• Targeted Ads: Consider running ads on other Telegram channels or even outside Telegram to bring in a targeted audience.

9. Engage with Your Audience

• Two-Way Communication: Respond to messages, ask for feedback, and create polls or quizzes. Engaged subscribers are more likely to stay and invite others.

You can promote on Telegram, grow your audience, and increase engagement with these steps.

How to start Telegram affiliate marketing?

Starting Telegram affiliate marketing is a great way to earn income by promoting products or services to your audience. Here’s a simple step to get you started:

1. Pick a Niche: Choose a specific topic or product area you’re passionate about, like tech gadgets or fitness gear.
2. Create a Telegram Channel: Set up a channel focused on your niche. Use a catchy name and explain what your channel is about in the description.
3. Join Affiliate Programs: Sign up for affiliate programs like Amazon or ClickBank. Get your unique affiliate links to promote products.
4. Share Valuable Content: Post helpful tips, reviews, and recommendations related to your niche. Make sure to include your affiliate links naturally.
5. Grow Your Audience: Promote your channel on social media and other platforms. Engage with your subscribers to keep them interested.
6. Track Your Success: Monitor which links get clicks and make sales. Adjust your content based on what works best.
7. Be Honest: Always let your audience know you’re using affiliate links. It builds trust and keeps you in line with guidelines.

Follow these steps, and you’ll be on your way to earning through affiliate marketing on Telegram!

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About Author

Ruby is an IT Engineer | Blogger | Digital marketer who offers Copywriting, ghostwriting, and blogging services to provide digital marketing content that gains social media attention and increases search engine visibility.

Ruby Saud View all post from the Author