4 months ago -
TikTok is the Chinese video-sharing app, developed by China-based ByteDance in 2017. A global survey has revealed, “TikTok overtakes Facebook & other three apps own by US company and becomes the world’s most downloaded social media app in 2021”.
The international version of TikTok has now, surpasses Facebook, Instagram, WhatsApp, and Messenger in download, which of them are owned by Facebook. According to the latest report in June 2021 from Sensor Tower, TikTok was moved to the number one app; despite data safety issues, content concerns, and various ongoing controversies.
Due to the Covid-19 pandemic, there was a big impact on the most of popular apps. But marketing hasn’t stopped and sure, it won’t be. As a marketer or any digital marketing field, you have to understand and update abut which apps are dominating the market. In order to optimize your business campaigns, it is essential to know what is your targeted audience behavior and what are the best channels to connects with them.
“TikTok was the most downloaded social media app with around 65% million installs in the entire world. TikTok managed to Downloads over 850 million while Facebook has around 540 million downloads which is revealed by AppTopia in last December.”
It is no surprise that Facebook is one of the most popular especially during this time of pandemic when people want to connect and stay in touch with family and friends. But due to Covid-19 & this pandemic led more people to stick at home and at their mobile phones, they’re looking for various ways to entertain themselves. Todays’ social media users are already attracted to videos, and when you see TikTok intelligent algorithm then you create a nearly enticing app for the users. Through TikTok, Marketers like TikTok Marketing have a great opportunity to grow their business from creating organic content to paid TikTok ads.
Some user believes that sharing your personal related information with TikTok is not safe. Last year, a former President of USA Donald Trump called the company to sell off its US operations or be banned. Nevertheless, TikTok’s popularity grew during the pandemic and it became the top download app in South America, Europe, and the USA. Joe Biden, Trump’s successor, has withdrawn the presential executive order. But the uncertainties remain elsewhere. The popularity of TikTok was still continued to emerge even after the Formal President tried to ban it in the US. While there is also a country “India” where TikTok is still banned. There are sure a lot of users who miss using TikTok in India.
Here, TikTok is trialing a new feature in many ways to attract users, which is similar to the functions on Facebook, Instagram, and Snapchat. It allows to post up to 3 minutes in length videos to users—stay ahead of its competitors.
The survey reports highlight, the total viewing for TikTok is longer than YouTube in the country UK and US. Also, the report said that the format of the short video stays & it will continue to attract the users’ attention.
TikTok homegrown Competitors- Likee also fell to the eighth rank on the latest global downloaded chart in 2020, which is used by many companies for marketing. Vocal social media app- Clubhouse also taking off in the US and Japan in early 2021.