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Google Analytics is a critical tool for the success of a business online, it is now the requirement of any Digital marketing job; because of Google Analytics, you can track your marketing is working or if there are technical issues blocking sales. If you’re a beginner then this articles actually help you to know what is the Google analytics in details and how does it work for your website.
It helps to access the huge amount of information that is related to how users find and interact with your website.
For example, you can see how many users visited your site or a specific site, how long they visited there, when they dropped odd from there, where your visitors live, how kinds of certain keywords they used, and so forth.
Real-time helps you to show real-time information like who is on your site and what they are using or doing. If you post an awesome blog or post and want to see people how many people are using it then with real-time you can. Real-Time appears in the left sidebar of your Google Analytics dashboard from where you can access real-time data by clicking it.
It shows the real-time reports of locations, traffic sources, content, events, and conversions.
The audience shows the insight into the characteristics of your business’s user like age, gender, location, a device to pinpoint online audience through saying Facebook Advertising and more specific we target. This section track users who have visited your site in the last 1, 7, 14, or 30 days.
The acquisition shows how users arrive and find at your website, what they do once they reach there, and if they completed the specific action (say filling a form). For example; if you see a lot of users coming from Facebook or other social media then you can create content more from which site they’re coming through (Facebook).
Behavior helps you to understand users as they interact with your site and you can look at these reports to tell you where your site is leaking money where your users are dropping off in the checkout process etc. Also, help you to determine if new users are returning to engage with your content or not. Data can be viewed into 3 sub-categories; Frequency and Regency, New vs Returning, and Engagement.
Conversion helps to track the success of your website goals and we can analyze their reports and optimize your site so that you can turn more of your site visitor into email subscribers or paying customers. Like, how many users registered for your email list? How many users made a purchase?
Many of the customizations depend on the types of business you run.
(Install Tracking code: in order to collect data and see report in Google Analytics, you need to install tracking code to your website and there are freeways for these steps)
A container tag is placed on each page of your website, and it pulls all the tags that you set up from Google Tag Manager. This simplifies the process for adding or removing scripts from your website, but it can also improve the load times. Google tag manager is helpful for marketing a website since it allows you to quickly add tags to a container without having to access/edit the code of the website. In this tutorial, we will show you how to set up a Google Tag Manager account, which consists of 2 main steps: Creating a Google Tag Manager account (this will create a container), then Adding the container to your web pages.
How to Add the Container to your Site:
Just open an incognito window from your browser and type your website link to the domain and refresh the page in Google analytics.
Now, you will see one active user on your website.