3 weeks ago -
A business can use a Facebook Page to connect with customers where they are already spending their time. Unlike Facebook profiles, where you share updates and information with your personal network, Facebook Pages serve as a source of information about businesses and help them build credibility with audiences. Facebook Business Manager is a free tool website, owned by Facebook to manage ad accounts, pages, and the people who work on them- all in one place. Here are some ways to create Facebook Pages that can help businesses reach their goals:
Go to facebook.com/pages/create.
“Note that there are several additional places to set up a Facebook business Page, including Facebook Business Suite and Facebook Creator Studio.
How to increase engagement and grow a community with various Facebook tools.
1. Make a community with Page posts
Page posts are the quickest way for a business to communicate with an audience, reach potential customers and keep followers informed. Create a post to see the different options available. Depending on your settings, you may see other options. Here are the most common updates:
You can also pin any post to the top of a business Page to ensure everyone who visits will see it.
2. Create engaging experiences on and off Facebook
Stories on Facebook enable businesses to share photos, videos, and text that will be visible for 24 hours. This tool works well for sharing exciting news and creating authentic experiences.
Facebook Live enables businesses to Livestream events, performances and gatherings. Viewers can watch from a phone, computer, or connected TV. You can go live on Facebook from a profile, Page, group or event.
Host events virtually or in person. Online events enable followers to gather and enjoy premium content online. Attendees pay a fee to access the event, which helps businesses to earn money.
Groups provide people with a space to share photos and videos, have conversations, make plans, and more. A business Page can create and join a group and connect with customers in a more private forum, as well as have authentic conversations around shared interests.
3. Sell products and services
Facebook has created several tools to help businesses to add value to their communities while generating revenue online.
Post discount and deal offers directly on a business Page to attract customers. People who save offers will receive a notification before they expire.
Businesses can tell people about their services and availability, as well as collect and manage appointment requests through a Facebook business Page. They can also send reminders and confirmation messages for upcoming appointments using SMS and Messenger.
4. Page Insights to measure success
Once you’ve started adding content to your Page, you can use Page Insights to learn more about Page performance. You can find Page Insights in the Page navigation bar on the left.
5. Communicate with your audience with Page Inbox
Messenger is a great tool to help manage interactions with followers and customers. Use Messenger to read and respond to people’s questions, comments, and feedback about your business and products or services.
To turn to message on for your Page, navigate to the General tab in your Page settings and select Messages. You’ll need to be an admin to turn messaging on or off for your Page.
When you enable messages, you’ll be able to respond to anyone who’s sent the Page a message. You can also use private messages to respond to comments on a Page post.
How to find people and gain support for a business by establishing a Page following.
To grow an audience on Facebook Page, businesses can start with the people and customers they already know. To get more people to like a Page, there are several strategies to try.
Tell customers and friends about a Facebook business Page. Ask them to like the Page and share it with their friends and communities.
People are more likely to like a Page and engage with its community if the Page is active. Posting content on a regular basis, replying to followers, answering questions, and suggesting new products or services are all great ways to let visitors know that a Page provides value. Businesses can also use Page Insights to see when followers are most active online and what kinds of content attract the most engagement, then plan future content accordingly.
Let’s take a look at some ways to keep people engaged on a Page.
Welcome new Page visitors with a personal message to let them know about important information, specials, and promotions. Businesses can pin a welcome message to the top of a Page to ensure people see it.
Page ratings and reviews can help build trust and credibility for a business. When people write reviews, they can choose whether or not to recommend a Page.
Facebook Groups give Page owners a designated place to build an engaged community of current and potential customers. Groups can increase awareness of a business Page, grow membership, and show the unique value of a business.
A Page can also join existing groups and participate in those communities. By posting as a Page in relevant groups, businesses can reach people who are interested in what they do and increase their Page followers.
A Page can grow followers by boosting a post or advertising the Page on Facebook and Instagram. Advertising helps a business to share its story with new customers and attract their attention.
Explore the benefits of sharing on a Page. Tell a unique story about a business with posts and Stories.
Engaging Facebook Post ideas
Use photos to highlight items a business offers. Post photos of new product lines to attract people’s interest.
Meet the team
Introduce employees to the community. Employee stories can humanize a business and add faces to names.
Behind the scenes
Show people a side of a business that they don’t normally see, like a candid look at the work that goes into a product or service.
Ask a question
Encourage people to interact with a business by asking questions. This gives people a chance to communicate with the business and with one another.
New and frequent posts tell followers that a business is active, legitimate, and cares about them. Old or expired posts can imply a business is closed or isn’t invested in its customers. Use post scheduling to create posts in advance so a Page remains fresh, even when admins are away.
If you use Business Suite to manage content on your Page, you can use the calendar feature to schedule posts ahead of time, create drafts for later, and plan content around holidays and other important moments throughout the year.
Post content followers care about.
The more relatable content is, the more a business can use it to connect with an audience. Potential customers who see content that matters to them may be more likely to trust a business or become fans of a Page.