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Before going in-depth regarding a digital marketing career in Nepal, let’s first know more about Digital Marketing. In general terms, digital marketing refers to marketing that uses online-based digital technologies like computers, mobile phones, and other digital media platforms to promote products and services. In today’s world, digital marketing is a huge technique of channels to which marketers should onboard in their business plans.
Digital marketing has brought huge evolution in the field of marketing. Before digital marketing, the company promoted its brands through traditional marketing.
Traditional marketing refers to the marketing strategy where it used the means like print, broadcast, direct mail, phone, billboards, radio, and newspapers.
In the context of Nepal, traditional marketing still plays an important role. As the country is slowly progressing towards digitization, the digital marketing career in Nepal has also been increasing proportionally. Both traditional and digital marketing share their value; the benefits we get from digital marketing outweigh traditional marketing. Due to its affordability and analytics, business marketers can see exactly where they are generating their revenues.
Digital marketing is a booming industry and is one of the most trending industries around the globe. Looking at Nepal’s marketing industry, both large international marketing companies and smaller startup businesses have adopted digital marketing. With businesses approaching digital marketing, the digital marketing scope in Nepal is also increasing proportionally. As per the latest LinkedIn survey, Digital Marketing Specialist is one of the top ten most in-demand digital marketing career in Nepal.
Digital marketing is a very broad sector, and the jobs in digital marketing are also broader. As you start your career in digital marketing, understanding the key terms in the industry is very important. In the context of Nepal, there are many digital marketing job roles, and each requires its own set of skills. Here are some of the trending digital marketing scopes in Nepal.
Also Read: Digital Marketing Scope in Nepal: Seize Opportunities Today!
Honestly, there is a lot of space in the digital marketing career in Nepal. Historically, the scope of digital marketing has only expanded, and the field is showing no signs of slowing down. Digital marketing job opportunities are constantly increasing, and more and more people are being hired. But to do that, it needs to be updated from time to time as society changes, technology changes, and digital marketing moves.
Digital marketing is also known as online marketing. Everything is digital now, and we have digital marketing techniques to promote our products and brands in the market and connect with potential customers. This is digital marketing.
Therefore, to make a career in digital marketing, you must start with a digital marketing course. Digital marketing courses are marketing techniques where people practice techniques such as search engine optimization, email marketing, and more. To complete a digital marketing course, you will need to be enrolled in an institution dedicated to perfecting digital marketing, allowing you to pursue a career in this field. There are many employment opportunities after a digital marketing course, some of which are:
Digital Marketing Manager is one of the most in-demand digital marketing careers in Nepal. Moreover, the digital marketing manager is the figurehead in marketing with tons of knowledge in digital marketing. Digital Marketing Manager plays an important role in the company and is easily one of the most paid IT jobs in Nepal. A digital marketing manager works with each team in the company and has it separate team which comprises of digital marketing executive, an SEO Expert, a PPC Expert, and a web developer. Here is a job summary of the Digital Marketing Manager:
Also Read: Top 10 Best Digital Marketing Companies in Kathmandu, Nepal
When talking about digital marketing jobs, the Social Media Marketing Manager is one of the trending jobs. The task of a social media marketing manager is to control the flow of visitors on different social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. As of social media manager, you must be aware of the new changes and lead the adoption of new strategies. Here is the list of tasks you will be doing as Social Media Marketing Manager:
Looking at the top job portals site in Nepal, SEO Expert/Executive is also a highly demanded career in Nepal. SEO is a vast and evolving skill that is highly appreciated in big organizations. As an SEO Expert, you should be familiar with different techniques and implement them subsequently to drive traffic to the company website. The job is more related to the technical part of the website. Here is the task you need to perform as an SEO Expert:
Search Engine Marketing is also known as Pay Per Click, is one of the marketing strategies to promote a website, brand, or product on a search engine. PPC is the paid method that is charged based on clicks. PPC Expert is one of the in-demand digital marketing jobs in Nepal. Here is a job summary of a PPC Expert
SEO Content writers is another digital marketing career in Nepal where you can apply. Content writers are those individuals who are in charge of creating engaging content. As a content writer, you should have strong research skills and the ability to edit to make the best out of it. Here is the job summary for a content writer:
Also Read: How to Write Perfect Content? | Tips Must Consider
As the world is shifting towards digital platforms, the demand for graphic designers is very high. There are not enough graphic designers in the Nepal market. A graphic designer provides the visual impact and the core of the marketing campaigns. As of graphic designer, you should be familiar with different software tools, and freehand drawing as well. Here is the list of tasks you need to perform as a graphic designer:
A Brand Manager is responsible for overseeing all aspects of a brand’s marketing strategy, development, and execution. Their primary role is to ensure that the brand’s identity, messaging, and positioning are effectively communicated to the target audience. In Nepal, the job description of a Brand Manager typically includes:
An Online Content Developer is an individual responsible for creating and optimizing content for various online platforms. Their primary role involves researching, writing, editing, and publishing content that engages and informs the target audience while adhering to brand guidelines and SEO best practices. In addition to writing blog posts, articles, and website copy.
A Professional Blogger is an individual who creates and manages a blog as their primary occupation or source of income. These bloggers are skilled in producing high-quality written content on specific topics or niches that resonate with their target audience.
Overall, into this new decade, digital marketing may be among Nepal’s most promising and lucrative IT careers.
Digital Marketing is an umbrella term for all forms of marketing that use electronic devices, such as computers, smartphones, tablets, and other internet-connected devices. Opportunities of Digital Marketing in Nepal will surprise you. It includes online advertising, email marketing, social media marketing, display advertising, search engine marketing, content marketing, influencer marketing, video marketing, web analytics, e-commerce marketing, etc.
Also Read: How to Learn Digital Marketing Online FREE – Get Certified
Above mentioned job roles are trending in the digital marketing career in Nepal. Digital marketing is a booming industry, and if you are thinking of pursuing your career in digital marketing, we believe it is the right time. Feat International is a leading digital marketing agency in Nepal, and it offers a wide range of digital marketing jobs. So, if you are looking for a digital marketing job in Nepal, you can check the career page and find out the available job vacancies. Join the highly experienced professionals and develop your knowledge and skills in digital marketing.
As a Final Word
The field of digital marketing career in Nepal is quickly emerging as one that offers many new options and rapid career progression. Upskill yourself now if you want to grow with the trendiest industry in the next ten years.
We sincerely hope that this has given you more clarity regarding your future career in digital marketing. Please share your thoughts in the comments section below.
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