9 months ago -
Let’s Learn how to use your free Google My Business for an online business to create listings that will stand out when customers search online. This helps you to rank on SEO. first, know about What is Google My Business?
Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.
Your Online Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
Yes, it’s free to create your Online Business Profile on Google. Create your profile at no cost, and you can manage your business from Google Search and Maps to start reaching more customers.
Google My Business Basic Courses
With Google My Business, getting your business information to stand out on Google Search and Maps is easier than you think. See how you can create a Business Profile that will help attract new customers and engage your current customers when they search for you.
Did you know?
You’re so excited about your new shopping store and you want to make sure people find you when they search online. Your friend recommended Google My Business as a way to get your business online for people to see. But, how can Google My Business actually help you?
Example How Renu Engage with Customer:
Meet Ms. Renu
Renu has just expanded her small cafe shop to three new locations. She’s so excited to be growing but is concerned her customers might get confused with so many locations. Luckily, she has Google My Business to help!
Renu wants to use her Business Profile to connect with her current customers and attract new ones. With Google My Business, she can do both! She just has to make sure she provides all of her information when she sets up her profile.
Since Renu’s customers are searching for her online, she wants to make sure she has a way to connect with them. She knows this is one of the best ways to get them to come to her shops. Renu can do more with Google My Business than list her business information. It’s also a great tool for engaging her customers.
See how customers interact with your profile
Renu has been using Google My Business for a couple of months, and she wants to see how customers are interacting with her profile. She can use the insights feature in Google My Business to track these interactions.
“ Here we have shown you can use Google my business to create profiles that stand out.”
Here, Mysticrubs will show you how to sign up for an account and verify your business. You’ll also discover how to link your account with AdWords Express so you can take advantage of location extensions.
What you’ll learn:
Set up your profile on Google My Business in Just 3 steps
Not every business will need to create a profile from scratch. What if you want to claim an existing profile, have multiple business locations, or want to add an authorized user to your account?
Q. How do I claim an existing Profile in Google my business?
There are two ways to claim an existing profile:
And don’t worry if all the information isn’t quite right, you’ll have a chance to edit it once you have verified that you are the owner of the business.
Q. What if someone has already claimed my business?
If someone in your organization has already claimed the business, it’s possible to add more users to that account.
If you don’t recognize the account that verified the profile, you will have to request ownership and follow the directions to claim your business.
Q. What if a profile for my business has incomplete or wrong information?
If you haven’t claimed your profile yet, start there. If you own and manage the profile, log in to your Google My Business account at any time to make the necessary changes.
Make sure customers have access to the most up-to-date information about your business, including special and holiday hours. Always double-check that your profile is correct before publishing — as soon as you apply your changes they will be live to customers across Google.
Q. How to enter many locations of my business in Google My Business?
If you have fewer than 10 locations, you’ll have to enter them individually.
Businesses with 10 or more suitable locations can add, verify, and manage them in bulk.
Q. How can I verify my business?
Verifying your business is the most crucial step of all — you won’t be able to manage your profile until you have completed this process.
You may be able to verify your business via phone, email, or postcard (which can take up to two weeks to do).
Q. What to do if I want to add authorized users to my account?
You don’t have to manage your profile alone. Add users with three levels of permission — Owner, Manager, or Site Manager. Just invite your desired users right from the Users menu, and specify their role.
Go beyond the basics with AdWords Express
If you have an influx of customers to your store after your profile went live on Google, then you’re ready to reach an even larger audience with some targeted ads in AdWords Express. You can make it even easier for potential customers to find your business by logging into AdWords Express right from the Google My Business interface to create an ad.
Verification helps protect business owners and ensure accurate business information across all Google platforms. But how does Google verify you are who you say you are?
How do business owners benefit from profile verification?
Control over your Online Business Profile means more views
Verification gives keys to his profile, allowing you to manage and edit business information so that your customers will always stay up-to-date. In fact, the average well-maintained Google My Business Profile gets five times more views than profiles that haven’t been claimed by their owners.
Enhanced interaction with customers
Once you fully claimed your profile, you’ll be able to entice potential and existing customers with photos of your business art, extended hours during finals, and helpful responses to customer reviews. You can even post and edit your website with the integrated website builder!
Insight into business performance
You won’t miss out on the intel that Google My Business provides for members, such as the number of people that saw his business on Google Maps or Search, or the number of direction requests and calls you gets from his Business Profile. Other forms of verification Select Google My Business profiles have the option to receive a verification code via phone, email, or even instantly. Get verified in bulk If you were to have over 10 locations, they could be verified in one streamlined process, instead of one by one. Let’s take a look at how to bulk verification works.
Other forms of verification
Select Google My Business profiles to have the option to receive a verification code via phone, email, or even instantly.
Get verified in bulk
If you were to have over 10 locations, they could be verified in one streamlined process, instead of one by one.
It’s important to keep your profile up to date and engaging. You need to learn how to update your business information, enhance your online presence, and discover how and when potential customers are interacting with your profile.
You really want to reach as many potential customers as you can for your business. What can you do to optimize your profile?
Keep business information up to date:
You want to make sure you have accurate information available to potential customers. You won’t have as much success bringing in new customers if your profile is out of date.
Enhance your profile:
There are a number of things you can do to get the most out of your profile, especially when it comes to reviews and searches. Adding photos and responding to reviews can really help your business stand out online.
Insight is a powerful tool for tracking your customers’ actions to see how they interact with your business. You can use the data in /insights to inform your decisions about making changes to your profile or updating your advertisements.
Meet Renu and Rajan how they optimized their business Profile
Renu and Rajan own a small Cafe shop together. Typically, Renu is responsible for managing their online presence, but it’s best if they both know how to use Google My Business. Let’s follow along as Renu shows Rajan the ropes.
Update your profile in Google My Business
Use photos to enhance your profile
Use reviews to engage customers
Use Insights to track customer interaction
Use tools to engage your customers on how to expand your business’s online presence and interact with customers using Google My Business website builder, posts, and messaging.
What you’ll learn:
With the Google My Business website builder, you can have your website up and running in a few minutes. Best of all, the new site will format itself to look great on any device. Let’s follow this step through the process of creating a site.
If you’ve already claimed your profile, you can follow these steps to create your website.
To create your website:
You can edit your site at any time.
Publish your website:
Interact directly with customers using messaging
Google My Business websites and posts are great, but if you now want to focus on customer service.
• Google my Business messaging features seem to be perfect solutions
• Setting up messaging is quick and easy. You can simply select the “Customer” card from the Google My Business Home menu and type your mobile phone number.
This is just so easy from the customers’ perspective. Just like any other text message. Messaging with customers is a Google My Business feature that is currently available in select countries.
Businesses of any size can take advantage of Google My Business, but how do you manage at scale?
What would you do in this scenario?
You’ve been assigned to manage the Business Profile on Google for your agency’s newest client — a regional chain of casual restaurants with close to 40 locations. You’ve decided to use the bulk verification process, but there seem to be issues with some of the locations. What are some of the reasons your locations might have been disapproved?
Verify locations with a bulk upload spreadsheet
If you want to set up your client’s profile in Google My Business for online business. Since they have almost 40 locations, why don’t you start at the beginning and work through your bulk upload spreadsheet?
It’s key that you get the information correct to avoid delays in verification if your locations are disapproved. So, double-check the fields for each of your client’s locations.
Store code is a unique ID that you’ll assign to each of their locations so changes are applied accurately in their account. Each location must have its own unique code, but it won’t be publicly visible anywhere on Google.
Make sure you don’t add it in any other field (like the business name) since it doesn’t necessarily reflect your client’s real-world information.
This is the name that will appear on Google. Remember to represent the business exactly as it appears in the offline world. You’ll need to double-check that spelling, spacing, and capitalization all match.
For your client’s locations that are inside another location (like the restaurant they have inside a mall), you won’t need to add this info to the name. Just use the name of the core business.
There are several fields that define business location. Addresses are pretty straightforward, but make sure you don’t have any typos and the information is complete. Take care to double-check the postal code, since sometimes spreadsheet software will delete leading zeros.
Latitude and longitude aren’t required, but they’re helpful in case there’s an issue. They’ll only be used when there’s trouble locating the address on the map.
Phone and Websites
You’ll want to make sure the phone number is correct and entered numerically. Use a local phone number instead of a call center number, and make sure to use direct phone numbers and URLs, rather than redirects.
Choose a category that best represents your client’s business as the primary category. You’ll want to make this category consistent across all locations.