8 months ago -
Artificial Intelligence (AI), significantly impacts digital marketing and search engine optimization in a full swing. It’s safe to say that AI is the future of digital marketing.
When people think about AI, they might think of computers that can speak to us like Siri or Alexa, or self-driving cars. These are so exciting and attention-grabbing so more people aware of them. But the reality is there are thousands of tools and apps running quietly behind the scenes that make our lives more straightforward by automating the tasks and making predictions.
AI has been made its debut on the silver screen in the 1927 Germen film, Metropolis. In the movie, AI takes the form of a humanoid robot for the destruction of humanity in the titular city. The relationship between AI and humans in the film is complicated like in reality. Some range from benevolent companions C3-P0 and R2-D2 to hostile machines Terminator, and it says about our hopes and fears for the future.
AI plays a central role in today’s digital world and marketing landscape. It is already integrated into technologies we’ve used before such as chatbots, and voice recognition software.
AI in Digital Marketing
Artificial intelligence (AI) has led to more advanced business strategies. Here are some AI facts that come from truenorth:
Artificial Intelligence has been a trending topic now. AI is used in various fields including Digital Marketing. The use of AI in digital marketing can help you to deliver improved customer experiences. Also, it helps you to save time and money.
AI is changing the face of today’s Digital landscape from Google’s RankBrain, Voice Search to personalized Amazon recommendations. With the ability to input and effective data analysis, AI is taking over the human role of identifying marketing trends. Marketers and Brands are using AI digital marketing to save their time and resources through automated digital marketing services.
How can Digital Marketing with AI implement your Business?
Digital Marketing Strategies with the use of artificial intelligence can transform the way you engage with your audience. AI digital marketing helps you to drive relevant traffic, increase sales, acquire new customers, where the best places to advertise, who is most likely to buy your products and retain your existing customers.
In today’s business, AI is used to describe software that is capable of learning & getting better at doing its job without input from humans. This means – while we’ve become used to using machines to help us with the heavy lifting, now they can start to help us with jobs that require thinking and decision-making, too. Multiple questions would be arising that would previously have needed human intervention to answer: “Will this person be interested in my products/services?” Or “What results can I get from this advertise?” that can be answered by machines now if the right data would be given. Machines can answer questions far more quickly than humans, and easily chain together complex strings of queries to come up with predictions. This is the basic principle of all AI businesses to automate the processes of learning & decision making to create knowledge (insight) that helps to improve performance.
Here is how you can use Artificial Intelligence technologies to process your customers’ needs, and preferences into personalized customer experiences.
AI lets you analyze data better so you can easily predict the buying behavior of your ideal customers. Leveraging data from sources such as internet cookies and transactions is a great place to start if you want to improve messaging in your marketing assets.
Investing in data-driven insights also helps you understand the most crucial question of all: why do customers buy from you? Using AI lets you target your ideal customer with precision, highlighting USPs that can help set your business apart.
Voice Search, become a major digital trend by simply speaking to the search engine, you’ll receive a direct straightforward answer.
Me: Who is the President of Nepal?
Google Assistant: Bidhya Devi Bhandari is the president of Nepal.
On the other hand, Conversational AI makes this interaction feel semi-human by adopting a more conversational tone.
Me: Hey SIRI, what’s Marketing?
Google Assistant: Marketing is the process of intentionally stimulating demand for and purchase of goods and services;
Voice search and conversational AI have a direct impact on your online traffic because they’re accurate, convenient, and very fast. Also, it alters the customer journey and reduces the spent time on the research stage.
As the world is moving to mobile, it makes sense that they’re also switching to a hands-free way of data input while on the move.
The growth in voice search is partly due to the huge advances that have been made in understanding human speech with machine learning algorithms. Anyone who used Dragon NaturallySpeaking or another speech-to-text conversion program in the ‘90s will know that it was far from perfect!
AI and machine learning with bid data help marketers to do their job from analytics to forecasting, and endless optimization possibilities.
Google Analytics is a critical tool for the success of a business online, it is now the requirement of any Digital marketing job; because of Google Analytics, you can track your marketing is working or if there are technical issues blocking sales.
At the end of the day, it all boils down to AI making the job of a marketing analyst much easier. By using technology such as Natural Language Processing (NLP) you can develop more meaningful outcomes and curate insights in real-time. It harnesses the power of NLP to analyze reviews and summarize the findings in easy-to-understand sentences. This way, marketers can uncover the true sources of customer satisfaction and dissatisfaction.
Amazon uses AI to recommend products for users which is the most recognizable example of Artificial intelligence in marketing. AI help amazon to analyze customer past purchase, views history, and identify products they are most interested to buy.
Many retail and eCommerce brands use artificial intelligence technology to track their customers’ preferences, habits, and buying behavior.
Want to know why?
Because insights they get help them make suggestions on products and services that their customers may be interested in.
The term “artificial intelligence” is an umbrella term that covers a range of machines that learn, with the help of humans or entirely on their own. In this way, AI technologies perform certain cognitive tasks as well or better than humans.
The best definition of artificial intelligence that we’ve heard comes from Demis Hassabis at Google DeepMind, who says that AI is the “science of making machines smart.”
That means machines that can read and understand text, see and identify images, physically move around obstacles, hear sounds and understand them, and sense their external environment.
You use AI dozens or hundreds of times each day.
Gmail and Google Docs use AI to read what you’re typing, then understand it enough to recommend what to type next with Smart Compose.
By far one of the most successful areas of marketing that has adopted AI, digital ads are used across platforms such as Google, Facebook, and Instagram to provide the best possible experience. The AI works by analyzing age, gender, interests, and demographics to show people the most relevant ads.
Using AI for digital ads can help brands like you make more strategic decisions about where you allocate your ad budget and who you should target for the best results.
Facebook uses AI to detect who is in your photos, then recommends who to tag.
Self-driving cars use AI to detect obstacles and drive (hopefully) safely and effectively.
Siri on your iPhone uses AI to understand your voice commands and create responses that make sense.
Smart home technology, like Ring cameras and Nest thermostats, use AI to sense changes in their observable environments, then take action based on what they sense.
This is why AI is starting to gain traction in marketing and advertising.
AI has also dominated the design and website building space by deploying AI-powered platforms.
These website design platforms are intelligent enough to monitor, identify, and assess how users interact with your interface and content. Like Alexa and Siri, AI designer Molly can recommend color, font quality, and content based on your brand identity with the information of your target audience.
In this way, website creation and designing is a breeze, done with user-friendly navigation and enhanced customer journey.
AR and VR have been around for a while but they’re still seen as somewhat of a novelty. While augmented reality is now commonplace in games like Pokémon Go, and virtual reality gaming headsets have been a popular Christmas gift for a few years now, these technologies are still rare in practical applications rather than for entertainment purposes.
However, today AR and VR are not simply buzzwords in the digital world anymore. These cutting-edge technologies go far beyond gaming and entertainment. Many companies have already incorporated AR/VR applications into their business: from education and eCommerce to healthcare and construction.
But how did they do it?
And how can businesses benefit from AR and VR applications? Lucky for you, that’s exactly what we’re going to cover in this article. We have extensive experience in creating AR and VR products in various fields: from games and simulators to 3D animation of buildings and virtual tours of a museum. So, we have plenty of knowledge to share with you.
This will all change in the coming year as more companies start to embrace AR and VR and realize how they can become a powerful part of their marketing strategy.
There are a few companies that are already using VR and AR to great success. Ikea’s Place app allows you to try furniture in your own home before you buy – a great example of how AR can be useful as well as fun.
Chatbots have all sorts of services from dealing with basic customer inquires to driving sales. We have already seen consumers have become used to chatbots and feel comfortable talking with them. It is all thanks to the growing popularity of virtual assistants like ALEXA and SIRI.
Chatbots are now becoming as sophisticated that they are difficult to distinguish from a real human. Almost many companies’ websites and apps have chatbots. It helped the biggest companies achieve marketing success. For instance, how Starbucks to help customers order their favorite coffee just the way they want through AI. All you need to do is place your order through Starbucks Barista Bot Messenger and wait until your coffee is delivered to your doorstep.
Big giant companies are putting their time and resources into the development of Chatbots technology and I’m sure we’ll continue to advances very soon.
If you work in marketing, you would be forgiven for worrying that we’re heading for a future where humans in your role will be redundant. You can take heart, though, from current predictions that state AI will end up creating more jobs than it destroys. It’s inevitable that your job will change, though. In the coming year, the industry is undergoing such a huge change that is likely to become an increasingly pertinent point of discussion. We have only seen just initial applications of the new AI technology so far. A few notable AI examples include the ALEXA, the voice assistant and Amazon’s “Buy with Amazon” features has been integrated into homes all over the world.
What does this mean for 2022? Marketing needs to embrace a more customer-centric approach and transform the marketing model.
It’s already automating manual and repetitive tasks. Soon it will augment human decisions. Along the way, it will add more to global GDP by 2030. That growth will be more than enough to create many good jobs, while it will also change how current jobs are being done.
Here are some AI tools that help with digital marketing:
Frequently Asked Questions (FAQs)
Q1. What is AI in digital marketing?
Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience. One common example of AI across the web is the use of chatbots to provide customer services to users.
Q2. Will AI replace digital marketers?
But to be honest, there’s not a lot of solid information yet on how exactly AI will affect digital marketing roles over the coming years.
What we know is that current practices accompanied by the need to devise better and better marketing strategies continue to require the involvement of creative people.
At the same time, however, the use of artificial intelligence in marketing is slowly increasing.
While AI can assist you in determining what connects most with your target audience, it cannot generate fresh ideas. To retain your consumers’ interest, you’ll need empathy and creativity, abilities that the AI cannot mimic.
Q3. How AI is used in digital marketing?
After knowing artificial intelligence’s impact on marketing, you need to go through plans while leveraging AI in the marketing process. Marketers and their teams will achieve the most value from their AI investment in the least amount of time and minimize cost. These are some of the ways to use AI to enrich your work.
Q4. How will AI change digital marketing and advertising?
Artificial Intelligence (AI) might seem like heavy terms to take in! Even you might feel that these are things of the future and not the present. To tell you the truth, it is not! In fact, artificial intelligence in business is ‘the’ trend of 2018 and is actually a technology that we are using on a daily basis!
Discover how AI can change digital marketing and advertising in this video now or directly visit our blog for more detailed insights into AI 2018!
I hope this serves your purpose 100% and helps you to grow 500%
Q5. How is AI used in mobile marketing?
The most important use-case of AI in mobile marketing is to send personalized and targeted marketing messages. You can use AI to send personalized offers and discounts to your target customers, based on their demographics, locations, preferences, etc.
Not just that, you can also automate the process where users get push notifications based on certain triggers. So, AI can help make mobile marketing more targeted and efficient.
Q7. What is the best tool for AI in marketing in 2022?
The most popular AI tool in the field of marketing is chatbots. AI-powered chatbots are being increasingly used to engage website visitors and convert them into customers. AI chatbots can answer questions, help with site navigation, and even provide personalized product recommendations.
There are AI marketing tools that can help your organization become more efficient, more organized, and better prepared for future growth.
Q8. Why do companies use AI in digital marketing in 2022?
AI enables marketers to personalize their communications on an individual level rather than the generic target groups that marketers relied on in the past. This technology works by predicting customer behavior based on intelligence learned from previous brand interactions.
Q9. Is machine learning the future of digital marketing?
Machine learning is proving useful in the field of digital marketing and may very well be the future. In any case, digital marketers will leverage machine learning technology more in the future and will rely heavily on machine learning to improve their campaigns.
Q10. How do I use artificial intelligence in digital marketing to generate more traffic on my website?
Artificial intelligence is a technology that will be ruling the internet world in the future. So there are a number of ways where we can make use of artificial intelligence in digital marketing.